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    Digital analytics expert Dr. Anup Kumar discusses how traditional marketing insights can be generated through core analytics techniques like attribution modeling and creating reliable measurement plans. He explains how to build an analytics infrastructure with tools like Google Analytics, which can be used to learn about converting versus non-converting users, analyze traffic sources and platforms, determine key performance indicators, and identify valuable site pages to improve ecommerce performance, all in service of setting objectives and key results.

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    Digital analytics expert Dr. Anup Kumar discusses how traditional marketing insights can be generated through core analytics techniques like attribution modeling and creating reliable measurement plans. He explains how to build an analytics infrastructure with tools like Google Analytics, which can be used to learn about converting versus non-converting users, analyze traffic sources and platforms, determine key performance indicators, and identify valuable site pages to improve ecommerce performance, all in service of setting objectives and key results.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    15 views52 pages

    Digital Analytics

    Uploaded by

    Kimon
    Digital analytics expert Dr. Anup Kumar discusses how traditional marketing insights can be generated through core analytics techniques like attribution modeling and creating reliable measurement plans. He explains how to build an analytics infrastructure with tools like Google Analytics, which can be used to learn about converting versus non-converting users, analyze traffic sources and platforms, determine key performance indicators, and identify valuable site pages to improve ecommerce performance, all in service of setting objectives and key results.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 52

    Digital Analytics

    Dr. Anup Kumar


    Traditional Marketing
    Generating insights
    Core analytics techniques
    ROI ( effect of one percent increase of
    conversion rate)
    • Last click attribution
    • First click attribution
    • Linear attribution
    Creating measurement Plan

    • Reliable data
    Building your Analytics Infrastructure
    Common digital strategies
    Google Analytics
    Google Analytics
    • Learn about characteristics of users who convert versus those who
    don't
    • Analyze platforms and technology my site visitors are using

    • Analyze high-value traffic sources


    • Customize channels for increased actionability
    • Determine key performance indicators for a content site

    • Identify my most valuable site pages


    • Use Analytics' Enhanced Ecommerce reports to improve
    ecommerce performance
    Google analytics
    Dimensions and Metrics
    objectives and key results (OKRs) and KPI
    Best of luck and have a great career ahead

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