Perilaku Konsumen Digital & Digital Marketing

Pertemuan 10
Nuri Sadida, M. Psi
Model Proses Pembelian Tradisional
• The Consumer Buying Behavior in the Digital Age [Infogr
aphic] - Business 2 Community
 DIGITAL MARKETING TECHNIQUE

Email Marketing
Display Ad
SEO
SEO

Social Media Marketing Affiliate Marketin

Content Marketing
Influencer Marketing
Banner Ad
Pre-roll Ad
Email Marketing
Social Media Marketing
 CONTENT MARKETING
• What is Content?
– Infografis
– Webpage
– Podcast
– Video
– Dll
• What is content marketing?
“a marketing technique of creating and distributing valuable,
relevant and consistent content to attract and acquire a clearly
defined audience – with the objective of driving profitable
customer action.”
Aspek content marketing
1.Strategy : target a specific, reflect
company values and brand image,
fulfill customer need
2.Activity: two-way communication,
delivering consistent content, Apakah ini content marketing?
storytelling, informative content
without the perspective of sales,
and entertaining your audience.
3.Results: value, trust, and
profitable customer action
Source : Claesson, A., & Jonsson, A. (2017). The
Confusion of Content Marketing: a study to clarify the
key dimensions of content marketing.
 Copywriting 

is the process of writing persuasive marketing and

promotional materials that motivate people to take
some form of action, such as make a purchase,
click on a link, donate to a cause, or schedule a
consultation.
• Pelajari 155 Years of Copywriting Insights Taught In 1.5 Hour Course! | Udemy section 2-6 tentang
copywriting. (Aktivitas kuliah pertemuan 11, 18/04/2021)
• Buatlah materi kuliah tentang copywriting yang kalian dapat dari UDEMY untuk dipresentasikan pada
kuliah pertemuan 12, 19/04/2021. Seluruh peserta kelas bekerjasama membuat materi presentasi
kuliah, hingga menghasilkan SATU materi presentasi saja. Pada pertemuan 12, setiap peserta kelas
mempresentasikan bagiannya maks. 2 menit!
THANK YOU