Drugs Awareness

 Practical Application In  Advertising

 Billboards Adversting

Magazine Adversting

The Creative Brief

The Objective

Target Audience

The Message Theme

The Support

Constraints

Contents Personal Value

Type of Appeal

Message Strategies

Executional Frameworks

Sources Of Adversting

Elements Of A Print Adversting Billboards

Elements Of A Print Adversting Magazine

Adversting Design Principles

Billboards Adversting
Magazine Adversting
The Creative Brief
 The Objective
Billboards Objective : to increase the awareness
that drugs can lose your life and your loves ones

Magazine Objective : providing a message , what

will happened when you take drugs .

Say No
To Drugs
 Target Audience

Billboards Target Audience : targeting every

audience outside the streets. Specially the
youth segment .As the youth mostly stay
outside more than their homes .
Magazine Target Audience :specific group of
people , who are interested in reading or
looking at the magazine. Which can be men ,
women ,teenagers or children .
 The Message Theme
A study show that Most of adult drugs addicts
indicated that they started using drugs at the
age of 19 years.
Message Theme bill boards :its popular that
they are guaranteed to be seen.so youth will tend
to pay more attention about the message we are
sharing . Its memorized some of them because
they are exposed to them every day.
Message Theme Magazine: the message for the
youth and mothers , who mostly like to look at
the color picture magazine, To share with them
the message about drugs how it will effect on
them .
 The Support
“Say No For Drugs ,Life is beautiful don’t
lose your loved ones.”
"‫حبائك‬9‫خسر ا‬999‫ ت‬9‫ ال‬9‫لجمليه‬99‫ ا‬9‫لحياه‬99‫تا‬9
, ‫لمخدرا‬99‫ ل‬9‫ولال‬99‫"ق‬
Billboards The Support : A message in
English and Arabic how in 2019, 47% of
youth are taking drugs in Jordan .As any
youth that might lose their life and their
loved ones ,this is an awareness message.
 The Support
“Protect your loved ones “
" ‫حبائك‬9‫حميا‬9‫" ا‬
Magazine The support :The most famous
Egyptian actors has made the add by what
will happen to your heath specially our,
faces how it will be by before /after taking
drugs by a message written in English and
Arabic .
Constraints :
A study aimed at identifying of the most important reasons that lead to
the use of drugs and dangerous substances from the perspectives of the
users in the Jordanian Society. The results of the study showed ,Mainly
to family issues, the need to gain pleasure and delight, escape from the
financial crisis, coping with the friends, and the need to forget concerns
and worries.
We have worked on the road of adversting and the magazine to address,
all the target audience and specially the youth . An awareness
campaign of what will happen when you take drugs .
By adding the logo and phone number or visiting the website.
Personal Value

Type Attributes Benefits Personal Value

You have sense of

You will have your
Magazine Stop taking Drugs self belonging and
health back
freedom

You will have self

You gain your life
Billboards Don’t take drugs respect&
and your love ones
comfortable life
Type of Appeal

Billboards Type is fear appeal as for the youth segment

as they are the highest , what causes might happened of
losing their life's by taking drugs .
Magazine Type emotion and fear that they have to take
care of their health and emotional as the famous Egyptian
actor is presenting this awareness .
Message Strategies
We have used affective message strategies in the
billboards and magazine , as we need to play on
the audience feeling as elicit emotions which
then in turn affect the consumer’s reasoning
process, and finally lead to action.

We are providing a brand awareness for what

will you lose by taking drugs ,specially for the
youth segment .
Executional Frameworks
We have used dramatization
As its Similar to slice-of-life. As we have
showing a case or a problem and how we can
solve it.

We have shown how drugs effect our health

and our love ones and the solution is to stop .
 Sources Of Adversting

In the billboards we have used a typical persons , of a young girl who present the youth segment .
In the Magazine we have used a celebrity and a trustworthiness famous Egyptian actor. We have an
influence on the public
 Elements Of A Print Adversting Photography (human
Billboards element )

Headline

Logo

Call to action Sub Headline

Elements Of A Print Adversting
Magazine

Headline

Logo Call to action

Adversting Design Principles

Billboards Magazine

1-The balance between the human element and the 1- The balance for full bleed image and the headline in
headline-sub +headline from left to the right . the middle .

2- Contrast :The Contrast between 2 colors the black 2-Contract :the contrast between the white headline
and the white text . color and the skin color of the image in the background
.
 Thank You

References :

https://www.jordantimes.com/opinion/jawad-anani/drugs-and-rebellious-youth
https://www.khaberni.com/news/3500-%D9%82%D8%B6%D9%8A%D8%A9-%D9%85%D8%AE%D8%AF%D8%B1%D8%A7%D8%AA-%D9%85%D9%86%D8%B0-%
D8%A8%D8%AF%D8%A7%D9%8A%D8%A9-2019-274563

file:///C:/Users/User/Downloads/Assessing_broader_youth_environment_JOR%20(1).pdf