Group members

Isra Bibi
Sana Abid
Sidra Waheed
Nayab Fatima
Course: International Business
Management
 Introduction

• Nestle history begins back in 1866

• Nestle is a Swiss company, founded in 1866 by Henri
Nestle
• Nestlé is a Swiss-German word which means Little Nest
which is its trademark
• Since its founding in Switzerland, it has spread to more
than 190 countries worldwide.
 Introduction

Nestle mission of "Good Food, Good Life" is to provide consumers with the best tasting, most
nutritious choices in a wide range of food and beverage categories and eating occasions,
from morning to night

• Nestlé has 447 factories and employees around 339,000.

• 5th largest company of the World
• It operates branches and subsidiaries in more than 70
countries
 Joint Ventures of Nestle

• Cereal Partners Worldwide with General Mills (50%/50%)

• Beverage Partners Worldwide with The Coca-Cola Company (50%/50%)
• Nestlé Colgate-Palmolive with Colgate-Palmolive (50%/50%)
• Nestlé Snow with Snow Brand Milk Products (50%/50%)
• Dairy Partners America Brazil with Fonterra (51%/49%)
Nestle product line
 Political risk and Nestle

• Nestlé’s plans were derailed by the Brexit issue

• Workers in agriculture and food production were at risk from the
change
• Nestlé has considered moving production from Newcastle and
New York to Poland
 Nestle subsidiaries

• 6 Companies Owned (and 1 Major Licensing Deal) by Nestlé

• Starbucks Corp. Licensing Deal $7.2 billion in 2018
• Gerber Products Co. purchased in 1927
• Purina Pet Care 1894
• Atrium Innovations Inc was purchased in 2017
• Stouffer’s, Freshly and The Bountiful Company
 Strategies of Nestle

Business level strategies Corporate level strategies

1. Low cost leadership 1. Growth Strategy

2. Differentiation 2. Sustainability Strategy

3. Focus Strategy 3. Retrenchment Strategy

 Nestle modes of entry in
international markets

1. Ratio of increase in income

As a person earns more money and has less time to prepare meals at home, they will
automatically switch to branded items

2. Enter emerging markets

Selling goods that are appropriate for the local market

3. Small niche
Marketing efforts on a variety of little niche sectors

4. Customization
Nestlé’s worldwide brand identity is based on customization rather than universalism
International logistics of Nestle

Every day, Nestle ships more than 140,000 tons of goods from more than 1600
facilities around the world

Reducing GHG emissions through rails

• Through Marco Polo project, 360,000 tons of water, cereal products

• Project Green Alpes between France and Italy , reduced GHG
emissions by 2.3 million per year
• In Japan, Nestle has partnered with the logistics and shipper services
providers to facilitate the shifting into rail transport
Thank You