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    Hamza Shaukat
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    This document outlines a session on structural equation modeling (SEM) using partial least squares (PLS-SEM). The session will provide an introduction to SEM and why it is used. It will cover reflective and formative variables, analyzing the reflective measurement model, structural model analysis, mediation analysis, and moderation analysis. The session leader will demonstrate these techniques using the SmartPLS software and provide hands-on practice. Recommended books and the leader's website for further information are also listed.

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    This document outlines a session on structural equation modeling (SEM) using partial least squares (PLS-SEM). The session will provide an introduction to SEM and why it is used. It will cover reflective and formative variables, analyzing the reflective measurement model, structural model analysis, mediation analysis, and moderation analysis. The session leader will demonstrate these techniques using the SmartPLS software and provide hands-on practice. Recommended books and the leader's website for further information are also listed.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    2 views12 pages

    Start Slides 1

    Uploaded by

    Hamza Shaukat
    This document outlines a session on structural equation modeling (SEM) using partial least squares (PLS-SEM). The session will provide an introduction to SEM and why it is used. It will cover reflective and formative variables, analyzing the reflective measurement model, structural model analysis, mediation analysis, and moderation analysis. The session leader will demonstrate these techniques using the SmartPLS software and provide hands-on practice. Recommended books and the leader's website for further information are also listed.

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    of 12

    STRUCTURAL EQUATION MODELLING

    PLS-SEM
    14/10/2022
    Shahab Aziz
    Assistant Professor
    (Bahria Business School, Bahria University Islamabad, Pakistan)
    MA (UK), MS (Pak), PhD ( UTM , Malaysia)
    shahabaziz7@Hotmail.com
    Cell/Wats app: +923234444327
    SESSION
    Not advanced level
    Primary Data analysis ( Survey, Questionnaire)
    SmartPLS 4.0 ( latest version)
    PLS-SEM
    OUTLINE FOR TODAY’S
    SESSION
    SEM? WHY SEM? Justification .
    Reflective and formative variables
    Reflective measurement model Analysis
    Structural Model Analysis
    Mediation Analysis
    Moderation Analysis
    Theory and hands on work
    WEBSITE

    https://www.smartpls.com/
    BOOKS
    Lets Start

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