Design Thinking

EDS 211

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Design Thinking
Design is not what it looks like or feels like.
Design is how it works.” Steve Jobs

Design thinking is a human centered process to

creative problem solving.

Design thinking is neither art nor science nor

religion. It is the capacity, ultimately, for
integrative thinking.
– Tim Brown

Design thinking is “a human-centered

approach to innovation that draws from the
designer’s toolkit to integrate the needs of
people, the possibilities of technology, and the
requirements for business success.”
– Tim Brown

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The Spot for Innovation

The Spot for

Innovation

Desirability - A desirable
solution, one that your
customer really needs

Viability- A profitable Feasibility- A feasible

solution, with a solution, building on the
sustainable business strengths of your current
model. operational capabilities
An Introduction to Design Thinking

 Design is a process that encourage

participants to think outside the box
in the pursuit of creative or innovative
solutions.

 Design Thinking proposes a get-your-

hands-dirty, learning-by-doing
approach.

 Successful businesses are making

billions by recognizing the value of
integrating “design thinking” into
their process.

 Design thinking shifts the focus from

a business-centric engineering
solution, to a customer-centric
solution.

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Design Thinking: Description
Design Thinking is a process
for creative problem solving. It
allows everyone from all
industries to use creative tools
to address a vast range of
challenges. The process is
action-oriented, embraces
simple mindset shifts and
tackle problems from a new
direction.
It encourages organizations
to focus on the people they
are creating for, which leads
to better products, services,
and internal processes. The
framework can be used with
analytical problem solving
approaches such as Lean. 
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Steps in Design Thinking

Empathize-To create meaningful innovations, you need to know your

users and care about their lives

Define- Framing the right problem is the only way to create the right
solution.

Ideate- It’s not about coming up with the ‘right’ idea, it’s about
generating the broadest range of possibilities.

Prototype- Build to think and test to learn.

Test- Testing is an opportunity to learn about your solution and your

user.

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Design Is A Process...
Design Vs Design Thinking
10 Principles of Design Thinking

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Design Thinking

Non-Denominational
• not the sole domain of the designer or design manager
• Practiced throughout the organization

Means to Align
• Internal culture aligns with the external brand offer, the enterprise is optimized for creativity,
agility and efficacy.

Means to Deliver Creativity

• Customer-centric language to discuss the opportunities available to the organization

Experiential
• creates solutions from a user-need perspective rather than through the conventional approach of
defining a potential market, and force-fitting solutions.

Predictive Mechanism
• fundamental ‘starting point’ of design thinking, the process itself can be a ‘hedge’ against the
interruptive nature of technology and cultural shifts 
• start-ups
Design Thinking Inventions

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Design Thinking Inventions

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Design Thinking Inventions

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Design Thinking Inventions

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Design Thinking Inventions

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Thank you

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