Integrated Marketing

Communications

Group - 02
Stuti Ajmera (MBA21061) | Shubham Kumar
(MBA21059)
Abhijeet Sahoo (MBA21001) | Meghana Dande
 #GreatestRivalry In Cricket
Capturing the mood of the nation, Star Sports, the official broadcaster of the marquee tournament, unveils its
campaign for the ‘Greatest Rivalry’ in Cricket as India locks horns with Pakistan in the tournament opener on
October 23.

The World Cup evokes a patriotic fervour that engages

even non-cricket enthusiasts in following their country’s
progress in the tournament. There is no contest bigger
than India vs. Pakistan in a Cricket match, and it gets
even bigger at an ICC Men’s T20 World Cup.

"Our first promo illustrates the happiness and pain that

India’s win or loss against Pakistan inflicts upon even the
strongest of fans. As the Greatest Rivalry in Cricket sets
to open the ICC Men’s T20 World Cup 2022, we hope to
bind the nation in #BelieveinBlue and cheer together for
Team India”, a Star Sports Spokesperson said.
#StumpCam Campaign

During the ICC T20 Men’s World Cup, Thums Up

had unveiled a new ‘StumpCam’ campaign to
provide audiences with exclusive access to match
footage and content.

The campaign, which featured renowned cricketers

like Jasprit Bumrah, Umran Malik aimed to amplify
#Thums_Up’s new “StumpCam” offering.

After each World Cup match, the Stump Cam video of

‘Toofani’ cricketing moments were accessible to
viewers by scanning a QR code on the Thums Up
bottle.
#InItToWinIt Campaign

● 5 year partnership till 2023

● They unveiled the InItToWinIt anthem to
celebrate cricket and support team India
● Allowed fans to engage with the ICC T20
World Cup Packs
● Spread across 385+ countries with 1:28 min
average engagement
● Achieved 1% scan rate
● Promoted people to play on the quiz on social
media giving them opportunity to watch match
live in UAE.
#InItToWinIt Campaign
 Oreo #BringBack2011
● OREO launched originally in 2011. India won the
Cup in 2011! So, OREO is now re-enacting the
events of 2011 to help recreate team India’s iconic
victory of 2011.

To create history, you need to recreate ● OREO got their OG brand ambassador aka Captain
history. Cool aka MS Dhoni himself to launch (once
again)the cookies in an exclusive press conference.

● The campaign evokes nostalgia, anticipation, and a

whole lot of patriotism. The campaign is a fun blend
of quirky and strategic, generating excitement and
creating a high recall value because of the emotional
appeal.

● OREO sought to reinforce the feeling of excitement

and get every cricket lover in the spirit ahead of the
2022 Cup.
THANK YOU