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Advertisement

Name :Faheem Iqbal


Roll no : PH120212067
1. Advertisement
• Paid form of non personal communication that promote an
idea ,good,services
• Common medium
1. Newspaper
2. Television
3. Radio
• There are common messages which tries to inform people who might
be wiling to buy the product by appeling them to but it
Features
• Paid form
1. Company has to pay for advertisement of their product services.
• Identified sponcer
1. Advertisement is given by identified company or individual
• One way communication
1. Message can move only from marketer to customer
• It can be exprsed in oral,written or visual form
Objectives
1. Promotes products
2. Creates demand
3. Reduces cost
4. Higher sales and profit
5. Expands market

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