ENTREPRENEURSHIP PROJECT

2021 – 2022
SYNOPSIS
Marketing Business Plan for
TanikCreations
Submitted To: Submitted By:
Mrs. Seema Sharma Tanisha Agrawal
12th I
Introduction
TanikCreations(TC) is a premier gift box retailer.
TC is concentrating on making gourmet gift boxes
out of a wide range of high-quality ingredients. In
addition to having several flagship boxes, TC will
also offer the option of a custom box allowing the
customer to choose the ingredients themselves.
TC will be selling to individuals as well as
corporations. Initially the bulk of TC’s business
will be generated by individuals from word-of-
mouth referrals, but as time passes, corporations
will become a growing percentage of sales.

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Business Description
The TanikCreations will be a sole proprietorship, owned by
Tanisha Agrawal.
TC, soon to be located in Indore, or will offer a wide range of
gift boxes, production as well as custom units. TC will be hand
assembling the boxes out of premier materials, local when
possible. The business will be based out of Tanisha Agrawal’s
home. Although this will be a home-based business. If the
business goes per the forecasted plan, the business will
achieve profits by the end of year one.

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Products:

 Wooden boxes
 Balloon hamper
 Fairy light boxes
 Leather trunk
 Hexagonal gift basket

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 Market Analysis Summary

Remote work is more popular than
ever, and companies are thinking
about tools that create effective
communication across
teams.
Market trends will continue rising Our product cost is low, which
based on projections, which gives us a market advantage.
provides an opportunity for greater
business reach in the
region.

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 Production Plan
Manufacturing
Our products will get manufactured in our production
outlet. Creative ideas for innovative products will be
explored through brainstorming sessions.
Purchase of material and Accessories
Assembling the materials together giving shape to a final gift
box. Other necessary accessories including boxes and
materials to be kept inside will be purchased from our regular
suppliers in bulk, so that the cost minimization can be made.
Production Process
Boxes of inspiring designs and of various sizes will be
made through handwork and using appropriate stuff.
Packing
Different gifting items will be made available in the
box. TanikCreations monogram will be printed on
each items packing to be sold at outlet.
**As the business will be home orientated all the necessary
operations will be held on to one location only.
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Goals and Objective
Main objective of TC is to glorify the different occasions of our customers by providing
exclusive and quality products.

 Short term goal: use the quality of our service and advertising to soon become well
known- throughout India.

 Long term goal: Expand the business to different locations as well as all over the
world and include investors/ corporate gifting hubs.

 Work hard to get the best gifting service in town and surrounding areas.

 Serve people in their budget and out of great quality.

Strategy and
Implementation Summary

TC’s marketing and sales strategy will be based on

two different types of media, social media and a
website. Through these two tools, customers will
become familiar with TC’s products. Everything
they do revolves around developing a happy
customer.

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 TC’s competitive advantage will be based on two
factors, low overhead which allows reasonable prices.
TC’s overhead is particularly low because it is a home-
based business. Most of the competition is based in
retail shopping areas through strong commitment
and efficient strategic goals TC will be first choice of
customers.

TC only uses the finest quality materials and can

afford to because of her low overhead. Additionally, it
always follows the maxim that the customer must be
COMPETETIVE EDGE 100% satisfied. That means she is willing to lose
money in the short run if necessary to please a
customer, confident that in the long run that this is a
wise business decision.

20XX 9
 Financial Plan
TanikCreations being a new business needs a high capital investment to recover its expenses like
advertisements, with the cost of productions but as our business will be home orientated we have a vast
benefit for the reduce in expenses related to location.

As there is only one owner the capital requirement burden can be reduced by the first sale of the
month. The capital requirement for the whole startup can be fixed for only one owner.
Every accessories or material can be purchased from local vendors on regular basis on bulk quantity so
that cost minimization can be done.

BUDGET FOR JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOT
PRODUCTION OF
UNITS:
IL T AL
SALES (estimated) 100 130 140 145 145 155 160 165 175 185 190 200 1890
+Ending inventory 10 20 25 20 15 25 25 30 35 40 40 45 -
Units available for 110 150 165 165 160 180 185 195 210 225 230 245 -
sale
-Opening inventory 0 10 20 25 20 15 25 25 30 35 40 40 -
Units to be produced 110 140 145 140 140 165 160 170 180 190 190 205 1935
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 SWOT ANALYSIS
STRENGTHS
 Huge profit margins
 First mover advantage to provide handmade unique item in targeted market
 Not necessary to rely on banks or investors for startup finance
 Provides discount for the regular customers
 Waste resources are utilized in the best ways
 Online and remote handmade item purchasing facilities

WEAKNESS
 Low profit in early stages of the business.
 Lack of awareness among public regarding the business
 Uncertainity about the business success

OPPORTUNITIES
 Level of the demand of cultural and handmade items is increasing day by day
 Drive away of consumers from lavish items to more personalized items
 Easy availability suppliers providing innovative products

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 Thank you
TANISHA AGRAWAL
Business plan for Tanik
creations.
Entrepreneurship Project
2021-2022

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