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Retail Management FINAL
Retail Management FINAL
● Does the store layout help draw people throughout the store? Why or why not?
● How does the layout facilitate purchases?
Merchandising
● Has the retailers employed any technique for achieving greater space productivity such as using
cubes, racks, no selling space
● The stores are small with minimum space for the stock, therefore no techniques are used by the brand
● Are there any displays that increases interest in the products being offered? If not please recommend
any
● The brands has some clothing items on sale for men, women and children so they made attractive
advertisement for the discounts which forced customers to look.
● Has the retailer organized merchandise? What improvements could be needed?
● The store is organized in such way that it makes it easier for the customer to shop. Men and
Women both have different sections for their products.
SUMMARY
● Summarize your suggestions on how the retailer can improve the shopping experience for their
customers, increase sales and improve their image?
● Providing quality to its customers is one of the main goals of any fashion brand whether its in the form
of product or customer service. Both of them should be of top quality in order to make customers loyal
to the brand.
Display