PT SIREN RESOURCE

ERP SOFTWARE

Marketing Strategy Analysis

By :
R. Adi Ksatrianto
Marketing Plan
Situation Analysis :
PT Siren Resource is a leading agribusiness and food
company has assessing growth opportunities by develop
new bussiness on IT which the product is ERP Software.
Target Market:
 Manufacturing Industries
Market Demographics
Geographic :
Arround the globe

Segmentation:
-Middle to up Coorporate industries 70%
-Middle to low Coorporate industries 30 %
Market Needs :
 Good quality Product with cheap price
 Good Customer service
 Easy to use
Market Trend:
 Can be use on smartphone (portable)
Market Growth:
- With the technology advance, industry will need good and upadate software altough the
competitor is much

4 P’s Marketing
Product :
- IT software, good services to satisfy the customer.
Price : More cheaper than competitor product
Promotion:
- Below the line (direct sales, flyer, sponsorship,etc), because the target is limited
Place :
- Direct to consumer/industry distribution model
SWOT Analysis :
Strength :
 The software is easy to use
 Developing new bussiness unit within our industries

Weakness :
 The brand is still new, has to promote well to the customers
 Our industries has no experience in IT product

Opportunities :
 Participation within a growing industry
 The price is more cheaper with high quality product

Threats :
 Competition from competitior with same bussiness
 The customer has already installed software
FINANCIAL STRATEGIES :
Increasing profit by increasing income, ex: treating loans as
sales
Increasing profit by decreasing expenses
Increasing net worth of the balance sheet by increasing
assets
Boosting the net worth of the balance sheet by reducing
liabilities
Strategies :
Make service as a main priority, therefore to customer
satisfaction and thrust
Maintain customer and always monitoring the
customer as part of our service
Price more cheaper than competitor, gain little margin
from selling but expand consumer base
Take over from customer who already have installed
software.