Role of

Advertising
in Marketing S U N I TA
A S S I S TA N T P R O F E S S O R
UNIVERSITY COLLEGE OF COMMERCE AND
MANAGEMENT
GURU KASHI UNIVERSITY
Adverting is the only technique that will bring you close
to your target audience within no time. However, some
small brands may think that advertising will consume
their manpower and budget for no good reason.

ROLE OF ADVERTISING IN MARKETING

1. Promotional Perspective
2. Spreading Awareness
3. Product or Service Comparisons
4. Retaining Current Clients
5. Boosting the Morale of the Workers

ROLE OF ADVERTISING IN MARKETING

PROMOTIONAL PERSPECTIVE
Advertising can also be an antique, unique, or new
product that solves a particular problem for the user.
You can make professional video marketing campaigns.
Visualizations get more conversion when you are
thinking about promoting your service

PROMOTIONAL PERSPECTIVE
SPREADING AWARENESS
The importance of advertising will help your brand
raise your awareness about your products and services
to the market. However, it does not start and end at
making a payment and getting the services. You need
to explain the remedies and causes of particular
problems that they face most of the time.

SPREADING AWARENESS
PRODUCT OR SERVICE COMPARISONS
Every brand that puts forward a new offer or package
will put an ad about it on the internet or television. It
features the benefits that the product has to offer to the
target audience. This gives customers an opportunity to
compare what various companies offer and select the
ones that meet their needs most.

PRODUCT OR SERVICE COMPARISONS

RETAINING CURRENT CLIENTS
It is the most powerful companion that you have as it
reminds your current clients that your brand is fully
functioning and alive. Advertising is of great importance
at the height of the modern troubled economy.
Remember you cannot stand out unless you keep your
business in the eyes of your clients.

RETAINING CURRENT CLIENTS

BOOSTING THE MORALE OF THE WORKERS
Employees will want to work in companies that pay
attention to the spreading of positive feelings about
their products and services. The best way to achieve
such an objective is through constant advertisement.

BOOSTING THE MORALE OF THE WORKERS