Quantitative Research

Jade Ann Grace P. Dalisay

Instructor
 Quantitative Research

It is a systematic investigation of observable phenomena

where the researcher gathers quantitative or numerical
data and subjects them to statistical methods.
Quantitative Research

• It is highly deductive as it uses data to test hypotheses and

theories.
• It uses statistical method such as Pearson's r, t-test, ANOVA,
and multiple regression.
• It uses larger samples or sets of participants in the study, and
primarily utilizes probability sampling.
• It often exhibit a lower level of subjectivity and a higher rate of
generalizability.
 Generalizability

It refers to the extent to which the findings not only

represent the samples but also the population at large.
 Goals of Quantitative Research

• test hypotheses
• explore causal relationships
• make predictions
• generalize the findings within a population
 Strengths of Quantitative Research

• It can be replicated or repeated in other contexts.

• It provides findings that are generalizable to a large
population.
• It can establish causality more conclusively.
• It can make predictions based on numerical, quantifiable
data.
 Strengths of Quantitative Research

• Data analysis using statistical software is faster.

• Data gathering techniques are typically less demanding
compared with those in qualitative research.
• It has a low degree of subjectivity.
• Its validity and reliability can be measured.
 Weaknesses of Quantitative Research
• It cannot adequately provide in-depth information
necessary for explaining a complex phenomenon.
• It lacks to ability to provide a comprehensive textual
description of human experiences.
• Numerical data may be insufficient in analyzing intangible
factors, such as gender roles, socio-economic status, and
social norms of a given population.
 Weaknesses of Quantitative Research
• It has less flexibility in terms of study design.
• Responses of participants are strictly limited to what has
been asked. These responses may not be extensive in
some cases.
• Self-reported data may not be very accurate as
respondents may have the tendency to underestimate or
overestimate their skills and behavior during self-
assessment tasks.