TESLA

Presented by: Jayesh Ramesh Gite

Class: Fybba, Div: A, Roll no. : 54
Guided by: Vrushali Patade Ma’am
INTRODUCTION :
 TESLA, Inc. is an American electric vehicle and clean energy company based in Austin , Texas. Tesla designs and manufactures
electric cars, battery energy storage from home to grid-scale, solar panels and solar roof tiles, and related service products.
 Tesla is one of the world’s most valuable companies and remains the world’s most valuable automaker with a market capitalization of
nearly US$1 trillion. The company had the most worldwide sales of battery electricity vehicle and plug-in electric vehicles, capturing
23% of the battery-electricity market and 16% of the plug-in market in 2020.
 Founded in july 2003 by Martin Eberhard And marc Tarpenning as Tesla Motors, the company’s name is a tribute to inventor and
electrical and electrical engineer Nikola Tesla.
 In February 2004, via a $6.5 million investment co-founder Elon Musk became the largest Shareholder of the company and its
chairman. He has served CEO since 2008. According to Musk, the purpose of Tesla is to help expedite the move to sustainable
transport and energy, obtained through electric vehicles and solar power.
 Tesla begin production of it’s first car model, the Roadster sports car, in 2009. This was followed by the Model S sedan in 2012, the
Model X SUV in 2015, the Model 3 sedan in 2017, and the Model Y crossover in 2020.
 Tesla has been the subject of several lawsuits and controversies arising from statements and acts of CEO Elon Musk and from
allegations of creative accounting, whistleblower retaliation, workers right violation, and unresolved and dangerous technical
problems with their products.
HISTORY :
 The company was incorporated as Tesla Motors, Inc. on July 1, 2003, by Martin Ebherhard and Marc Tarpenning. Ebherhard and
Tarpenning served as CEO and CFO, respectively. Ebherhard said he wanted to build “a car manufacturer that is also a technology
company”, with it’s core technologies as ‘the battery, the computer software, and the proprietary motor.”
 Lan Wright was Tesla’s third Employee, joining a few months later. In February 2004, the company raised $7.5 million in series a
funding, including $6.5 million from Elon Musk, who had received $100 million from the sale of his interest in PayPal 2 years earlier.
Musk became the chairman of the board of directors and the largest shareholder of Tesla. J. B. Straubel joined Tesla in may 2004 as Chief
Technical Officer.
 A lawsuit settlement agreed to by Ebherhard and Tesla in September 2009 allows all five - Ebherhard, Tarpenning, Wright, Musk, and
Straubel - to call themselves co-founders.
 Musk took an active role within the company and oversaw roadster product design at a detailed level, but was not deeply involved in
day-to-day business operations. From the beginning, Musk consistently maintained that Tesla’s Long-term goal was to create affordable
mass market electric vehicles. The company’s strategy was to start with a premium sports car aimed at early adopters and then move into
more mainstream vehicles including sedans and affordable compacts.
 In November 2016, Tesla acquired SolarCity, in an all stock $2.6 billion deal, and entered the photovoltaic market. In February 2017,
Tesla Motors changed it’s name to Tesla, Inc., to better reflect the scope of its expanded business, which now included electric vehicles,
battery energy storage systems and solar power generation.
 Tesla opened his first “ Gigafactory” outside the United States in Shanghai, China, in 2019.Giga Shanghai was the first automobile
factory in China fully owned by a Foreign company, and was built in less than 6 months. Also in October 2021, Tesla’s market
capitalization reached $1 trillion, the sixth company to do so in history.
CAR MODELS:
Tesla model S: The model S is a five-door liftback sedan. The
car became the first electric vehicle to top the monthly sales ranking
in any country, When it achieved first place in the Norwegian new
car sales list in September 201. The model S won the 2013 Motor
Trend car of the year, the 2013 “ World Green car”, Automobile
magazine’s 2013 “car of the year”, Time magazine’s best 25
investors of the year 2012 award, as well as 2019 Motor Trend
“Ultimate car of the year”.

Tesla Model 3: The Model 3 is a four door fastback sedan.

Tesla unveiled the model 3 on March 31, 2016. Potential customer’s
began reserving spots earlier that day with a refundable deposit. One
week after the unveiling, Tesla reported over reported over 325,000
reservations. Bloomberg News claimed that, due to the number of
reservations, “The model 3’s unveiling was unique in 100-years
history of the mass market automobile. Limited vehicle production
began in July 2017.
CAR MODELS:
Tesla Model X: The Tesla Model X is a mid-size crossover
SUV. It is offered in 5- 6- and 7- passengers configurations. The
Model X was developed from the full-sized sedan platform of the
Model S. The rear passenger doors open vertically with an
articulating “falcon-wing” design. In 26, after one full year on the
market, the Model X ranked seventh among the World’s best selling
plug-in cars. The United States is its main market, with an estimated
57,327 units sold through September 2016.

Tesla Model Y: The Model Y is a compact crossover utility

vehicle. The Model Y is built on a platform that shares many
components with the Model 3. The car has up to three rows of seats
(up to 7 people), 68 cubic feet of cargo space , and has an EPA range
of up to 326 miles. The Model Y unveiled on March 14, 2019.
Deliveries for the Model Y started on March 13, 2020. The Tesla
Model Y is being manufactured at Tesla Factory in Fremont,
California, as well as Giga Shanghai in China. A version of the
Model Y is also expected to be produced at Giga Berlin once the
Factory is open.
BUSINESS STRATERGY:
 At the tie of Tesla’s founding in 2003, electric vehicles were expensive. In 2006, Elon Musk stated that Tesla’s strategy was to first
produce high price, low volume vehicles, such as sports cars, for which customer are less sensitive to price. This would allow them to
progressively bring down the cost of batteries, which in turn would allow them to offer cheaper and higher volume cars.Tesla
continuously updates the hardware of its car rather than waiting for a new Model year, as opposed to nearly every other car
manufacturer.
 Unlike other automakers, Tesla does not rely on franchised auto dealerships to sell vehicles. Instead, the company directly sells vehicle
through its website and a network of company owned stores. The company is the first automaker in the United States to sell cars
directly to consumer.
 Tesla has a high degree of vertical integration, estimated at 80% in 2016. The company produces vehicle components as well as
building proprietary stations where consumers can charge their vehicles. Vertical integration is rare in the automotive industry, where
companies typically outsource 80% of components to suppliers and focus on engine manufacturing and final assembly.
 Tesla generally allows its competitors to license its technology, stating that it wants its competitors accelerate the World’s use of
sustainable energy. Licensing agreements include provisions whereby the recipient agrees not to file patent suits against Tesla, or to
copy its designs directly. Tesla retains control of its other intellectual property such as trademarks and trade secrets to prevent direct
coping of its technology.
ELECTRIC VEHICLES
WORLDWIDE:
ELECTRIC VEHICLES
WORLDWIDE:
 Tesla ranked as the most valuable automotive brand Worldwide in 2021 and within the leading fifteen most valuable brands actor all
industries worldwide. With a growth rate over 157 percent in 2021, Tesla was the fastest growing brand Worldwide. A year earlier, the
brand also ranked as the leading electric vehicle brand. Most of its models are electric passenger cars, in particular sedans and
crossover vehicles, but plans to release Tesla’s first electric light duty truck in 2022 are underway. Globally, Tesla’s vehicle deliveries
reached a record 627,350 units in the first three quarters of 2021, up by over 16 percent when compared to sales for the full-year 2020.
concurrently, Tesla’s Model 3 has become the World’s best selling plug-in electric vehicle model. In June 2021, the Model 3 became
the first electric car to pass one million global sales.
 Spurred by falling Lithium ion battery pack costs, electric vehicle sales have increase tremendously over the course of past decade .
Worldwide electric car sales are estimated to have soared to just under seven million in 2021. The Asia Pacific region was the leading
market for battery electric vehicles, propelled by the Chinese new energy vehicle market. While Tesla is currently the World’s leading
maker of electric vehicles, Chinese manufacturers have hoisted themselves in the ranking in 2021. That year, six of the ten best –
selling plug-in electric models Worldwide were from Chinese brands.
THANK YOU