Presentation on

SPICE GRINDING AND PACKAGING

By- Rahul Srivastava

Batch: MBA I SEM

INSTITUTE OF TECHNOLOGY & SCIENCE, GHAZIABADGT

Road , Mohan Nagar ,
Ghaziabad – 201007
www.its.edu.in
 INTRODUCTION
• Spices play an important role in
enhancing the flavor and taste
of the processed foods. India
produces almost all the known
spices and is the largest
exporter of this commodity.
Although spices are traded
chiefly in an unprocessed form,
a small yet significant quantity
enters international trade as
spice powders.
 Objectives

• To prepare, manufacture,
process, market, trade,
import, export, improve, sell
or deals with agro/agri/food
products including but not
limited to spices, oil seeds,
grains, vegetables, herbs,
pickles and other items
derived from agricultural,
farming or relevant activities.
 SCOPE
• The Indian spice sector has registered the rise
by 26 percent in terms of dollar value. The
total area under spices in India is 2.3 million
hectares and the annual production of spices
in our country is around 27 lakh tones, valued
approximately at Rs. 13000 crore.

• India is the world's largest producer,

consumer and exporter of spices; the country
produces about 75 of the 109 varieties listed
by the International Organization for
Standardization (ISO) and accounts for half of
the global trading in spices. In FY20, spices
worth US$ 3.62 billion were exported.
Description of the Idea
 Strength
• It is one of the fastest growing
industries.
• The exports of spice industry
are increasing day by day.

• Easy availability of raw
material.
• Less investment is required.
• Easily availability of
manpower.
• No substitute available.
Weakness Opportunities
Swot
•
Analysis • There is vast market to
The products can’t be stored
for long time. capture.
• Good foreign demand for the
• Environment factor affect the product.
raw materials and thusthe
final product may be affected.
• The market of packed spices
is increasing day by day.
• Transportation cost is higher
as compared to other
industry.
 Threats


• Loose spices in market are

major threat to industry.
• Stocking habits of
consumers and not
purchasing whenneeded
also affects sales.
• Cutthroat competition in
industry is also a threat.
 PRODUCT - CUSTOMER
SOLUTION
• Products should be
satisfactory with respect to
the costumer’s need.
• We try to produce good
quality product, better design
by local skilled laborers which
will suit the customers.
• We produces different types
of spices like chilly powder,
cinnamon powder, turmeric
powder, ginger paste etc.
4C’s - 4P’s
PRICE - CUSTOMER
COST
• The price should be
affordable and acceptable by
the customers.
• We provides a packet of 100g
Lal Mirchi chilly powder @
RS24.50 while MTR provides
the same product @ RS 27.
PLACE CONVENIENCE
• The place should be
convenient with good
transportation and marketing
facility. 
• Especia Spice Enterprise is
located inside Belvai NAC to
the side of NH-13. 
• The market is very close to
the production house.
 PROMOTION - COMMUNICATION 
• Promotion aims at proper publicity
and marketing of the product by
influencing the customer.

• Especia Spice Enterprise has

hoardings in the Majestic bus stand
and have also pasted wall posters in
various streets of Mangaluru. 

• The Showroom is in the roadside. So

Especia Spice Enterprise has also
hoardings and light board near the
start up.
 Conclusion and Discussion
• We feel that our business will be
successful and we will be able to meet the
needs of our customer and give them a
100% satisfied service. Making the name
of our business in the country is our
target. We will put our best to make this
business a successful one. We are
looking forward to cover up all our
expenses as mentioned in the financial
part and achieve our goal in the proper
way. Our business is not so big, we are
very much hopeful that we will be
successful one.