This document outlines the statement of the problem for a research study on how online customer reviews and social media influencers influence students' purchase intentions. Specifically, it will examine the demographic profile of students, the factors of online customer reviews like consistency and credibility that influence purchase intention, the factors of social media influencers like physical attractiveness and popularity that affect purchase intention, and whether there is a significant relationship between online reviews, influencers, and purchase intention.
This document outlines the statement of the problem for a research study on how online customer reviews and social media influencers influence students' purchase intentions. Specifically, it will examine the demographic profile of students, the factors of online customer reviews like consistency and credibility that influence purchase intention, the factors of social media influencers like physical attractiveness and popularity that affect purchase intention, and whether there is a significant relationship between online reviews, influencers, and purchase intention.
This document outlines the statement of the problem for a research study on how online customer reviews and social media influencers influence students' purchase intentions. Specifically, it will examine the demographic profile of students, the factors of online customer reviews like consistency and credibility that influence purchase intention, the factors of social media influencers like physical attractiveness and popularity that affect purchase intention, and whether there is a significant relationship between online reviews, influencers, and purchase intention.
Influencers: A Students’ Reference on Purchase Intention” Group 3: Balod, Lovely Mae Concensino, Michael John J. Delo Santos, Richelle Joyce Federez, Faith Joy Ordonez, Carla G. Reference on Purchase Intention” Media Influencers: A Students’ “Online Customer Reviews and Social Statement of the Problem:
01 What is the demographic profile of students as to:
1.1 Course 1.2 Year Level 1.3 Sex 1.4 Age
02 What are the factors of online customer reviews
that can influence students purchase intention as to: 2.1 Review Consistency 2.2 Product Rating 2.3 Accuracy 2.4 Completeness 2.5 Credibility of the reviewer Reference on Purchase Intention” Media Influencers: A Students’ “Online Customer Reviews and Social Statement of the Problem:
03 What are the factors of social media influencer
affects the purchase intention of the students as to: 3.1 Physical Attractiveness 3.2 Popularity 3.3 Familiarity with the product 3.4 Discounts/offers
04 Is there a significant relationship between online
customer reviews and social media influencer and the purchase intention of the students?