“Online Customer Reviews

and Social Media

Influencers: A Students’
Reference on Purchase
Intention”
Group 3:
Balod, Lovely Mae
Concensino, Michael John J.
Delo Santos, Richelle Joyce
Federez, Faith Joy
Ordonez, Carla G.
 Reference on Purchase Intention”
Media Influencers: A Students’
“Online Customer Reviews and Social
Statement of the Problem:

01 What is the demographic profile of students as to:

1.1 Course
1.2 Year Level
1.3 Sex
1.4 Age

02 What are the factors of online customer reviews

that can influence students purchase intention as
to:
2.1 Review Consistency
2.2 Product Rating
2.3 Accuracy
2.4 Completeness
2.5 Credibility of the reviewer
 Reference on Purchase Intention”
Media Influencers: A Students’
“Online Customer Reviews and Social
Statement of the Problem:

03 What are the factors of social media influencer

affects the purchase intention of the students as
to:
3.1 Physical Attractiveness
3.2 Popularity
3.3 Familiarity with the product
3.4 Discounts/offers

04 Is there a significant relationship between online

customer reviews and social media influencer and
the purchase intention of the students?