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Materials, Information, Money


Why now?
Data Storage: Data Processing:

Complementing the advancement and innovation in


Time Period TB/Cost Data Storage, speed at which data is processed
2000 19000 increased substantially which enabled the companies
2010 62 to process the huge amount of data that they have to
2020 0.2 derive business insights. (740 KHz to 5 GHz)

Other Factors:

• Cloud Computing

• Improvement in Devices

• Internet Penetration
The Data Ecosystem
Structured  Unstructured Semi-Structured

Characteristics Pre-defined format No pre-defined format Mix of both and has metadata

Storage RDBMS/Data Warehouse Data Lakes DBMS

Use Case CRM Analytics Image Analytics Web Analytics


Example Excel/DBMS Voice Mail/Email/Image JSON/XML

Reporting & Viz

Data Acquisition Data Storage Data Processing

Analytics
Types of Analytics
Prescriptive

Who should I
Predictive target?

What will be My
Diagnostic sales next year?
Time &
Complexity Why is My
Descriptive sales is low?

What is My sales?

Value
CRISP-DM- Framework for Analytics and Visualization

Most of resource is spent on first three stages

Only few models reach the deployment stage

Success probability of an analytics initiative is 0.3

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