THE ROLE OF CORPORATE

SOCIAL RESPONSIBILITY IN
ORGANISATIONAL IDENTITY
COMMUNICATION, CO-
CREATION AND ORIENTATION -
A CRITIQUE
 Keywords

CORPORATE SOCIAL RESPONSIBILITY

ORGANISATIONAL IDENTITY

SENSE-MAKING

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The Role Of Corporate Social Responsibility In Organisational Identity Communication, Co-creation And Orientation - A Critique
 Abstract

Expected Content Actual Content/ Remarks

Broad overview of the study containing:

Objectives Were Vague

Statement Of The Problem

Findings Were Not Clearly Stated
Objectives
Methodology
Recommendation: A Proposal Was Stated
Findings
Instead.
Conclusions And Recommendations

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The Role Of Corporate Social Responsibility In Organisational Identity Communication, Co-creation And Orientation - A Critique
 Introduction

Expected Content Actual Content/ Remarks

Highlights Key words and their relationship. Omission of keyword “Sensemaking”

Highlights Significance/Research Questions. Research questions highlighted but NO

significance.

Explains existing Knowledge and proposed

additional knowledge. Intext citations NOT recent: Doesn’t reflect
existing knowledge.

Intext citations should be recent like 5 years

or less.

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The Role Of Corporate Social Responsibility In Organisational Identity Communication, Co-creation And Orientation - A Critique
 Literature Review

Expected Content Actual Content/ Remarks

Highlights different concepts by different Scholars. Concepts of older concept cited.

Author’s position/views to be stated Author’s position/view was not stated

Gap (s) to be identified. Notable Gap identified.

Review of Empirical articles by various Scholars. No Empirical articles reviewed.

Highlights Author’s view on findings of empirical articles. Two theories were mobilised.

One theory should be used. Assumptions were stated.

Assumptions of theory to be stated. No recent studies were cited in which the theories were
applied.
Justifications for choice of theory to be stated.
Justifications for their adoption were stated.
Author must state a recent study which theory was
applied

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The Role Of Corporate Social Responsibility In Organisational Identity Communication, Co-creation And Orientation - A Critique
 Research Design And Methods

Expected Content Actual Content/ Remarks

Highlights Population, Data size, Sample Population, Data size , Sample size and
instruments used were highlighted.
size and instruments used.
Justifications were made for the choices.
Justification should be made on chosen
sample technique and method of Area of study is underexplored.
analysis.
Tables were introduced to explain case
Intext citations not required. study.

Evidence of reliability and validity of Validity and Reliability of Data were

confirmed.
Data shown.
Intext citations were observed contrary to
Tables and Figures are encouraged. standard
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The Role Of Corporate Social Responsibility In Organisational Identity Communication, Co-creation And Orientation - A Critique
 Findings And Analysis

Expected Content Actual Content/ Remarks

Highlights summary of Findings sequel Responses from interviewees were

explained in detail due to qualitative nature
to Data Analysis.
of study.

Author explains implication of analysed Author analysed implications of these

data. responses based on findings from the
interview.
Links the empirical findings/Author’s
findings to hypotheses (if used) to either Contrary to standard there were a couple of
support or refute them. intext citations but they are originators of
the adopted theory used for the study.
Intext Citations not required.
No hypotheses were used.

Hypothesis is optional
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The Role Of Corporate Social Responsibility In Organisational Identity Communication, Co-creation And Orientation - A Critique
 Concluding Remarks

Expected Content Actual Content/ Remarks

Summarises the study by highlighting: Author summarised listing :

Objectives
Research questions
Theories adopted in line with the variables
Objectives
Findings.
Findings and Recommendations which
must be linked No recommendation was made.

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The Role Of Corporate Social Responsibility In Organisational Identity Communication, Co-creation And Orientation - A Critique
 Contributions to Literature

Expected Content Actual Content/ Remarks

Author ‘s findings and insights which were

Lists identified gaps.
explained contributed to the literature.

Explains how current study has

The Gap was already identified in the
contributed to bridging the gap.
“literature review" section.

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The Role Of Corporate Social Responsibility In Organisational Identity Communication, Co-creation And Orientation - A Critique
 Limitations And Future Research

Expected Content Actual Content/ Remarks

Author listed one specific challenge,

Reveals specific Challenges
fieldwork access as a limitation in addition
encountered during the study.
to the generic ones.

Recommends areas for future study

Author recommended more in-depth study
of the area using other approaches apart
from the qualitative approach.

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The Role Of Corporate Social Responsibility In Organisational Identity Communication, Co-creation And Orientation - A Critique
 Observation And Closing Remarks

The author did justice to the study

for an unexplored area, by
conducting different stages of
The Research Design and Methods
interviews for a diverse population
section was the most adhered to,
of 22 consisting of Managers,
according to expected standards
stakeholders, Board of Directors etc
when compared to other sections.
from ten (10) different Rural
Community Banks (RCB) of Eastern
Region of Ghana.

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The Role Of Corporate Social Responsibility In Organisational Identity Communication, Co-creation And Orientation - A Critique
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