EUPHORIA XR

Final Report
 GROUP MEMBERS
• M. Talha Abid(F2021266169)

• Zeeshan Ali(F2021266171)

• M. Sanwal Javed(F2021266609)

• Khawaja Muhammad Mushhood(F2021266371)

• M. Ahmad Raza(F2021266617)
 EUPHORIA XR FIRM PROFILING
Overview of the company
• Euphoria XR is a US-based IT service and consulting company with a focus on AR, VR, and
AI application development.

• They have an office in Austin, Texas and a branch in Lahore, Pakistan.

• Some of their clients include Hasbro, Qatar Airways, and TXDOT.

 SERVICES
• AR development, Lens and Photo Filters
• VR, XR, MR development
• AI Development
• Mobile App Development and Design
• 360º Content Creation Videos and Interactive Applications
• Real-Time Render Engine Development
• CGI and Animation
 COMPANY SIZE AND FOUNDED
• Euphoria XR has 30-40 employees in their Lahore, Pakistan office.

• The company was founded in 2016 by Ali Ahmad, Ahmad Malik, and Jameel Qureshi.
 CONTACT INFORMATION

• Website: https://www.EuphoriaXR.com

• Contact number: +1 206 817 5179

 DEPARTMENTS
• Euphoria XR has three departments

• .NET Department

• ROR Department

• Unity Department
 PROJECTS
• Euphoria Developed Many Splendious Projects(Some are listed below):
1. Black History using AR
2. Memories AR experience with replay AR
3. 360 Videos and Virtual Reality project
4. Dexicoin using MR
5. Inter App using AR
 HIERARCHY AND VISION
Hierarchy
• Euphoria XR follows the Matrix organization hierarchy to undertake projects

Vision
• Euphoria XR's vision is to create innovative and engaging experiences for users, using
cutting-edge technology.
• The company aims to continuously improve the quality and diversity of their products and
services.
• Euphoria XR aims to push the boundaries of what is possible in technology.
 MISSION
• To Create High Quality video games/applications(AR,VR,IR,MR).

• To invite foreign developers in our country(Pakistan) so they can teach our homegrown
developers the skills they lack.

• To Encourage a spirit of openness, transparency, integrity, trust, and continuous learning

 PROJECT GOALS
• Creating fun and engaging experience for users.
• Developing a unique and innovative apps and gaming concept
• Creating a App that is user friendly and meets the user requirement
• Delivering a high-quality efficient and effective product on time and within budget
• Establishing a successful and profitable game and app franchise
 KPI’S
• Key performance indicators (KPIs) are metrics that organizations use to measure and track
their progress towards specific goals.

• Euphoria XR measure their KPIs after every 6 months

• Now we'll look at the Euphoria XR KPIs.

 CODE QUALITY
• Maintainability Index of 90
• Cyclomatic Complexity of 5
• Depth of Inheritance of 0
• Class coupling of 0
• Lines of Code between 45,000 and 50,000
 TESTING QUALITY
• Test Coverage of 90%

• Defects Found in UAT of 20%

• Defects Found in Production of 5%

 SOLUTION SECURITY AND COSTS
• Number of Unavailability Cases of 4

• Number of vulnerabilities Found by regular penetration testing of 2

• Number of severity of security incidents of 1 (Low Severity Incidents)

• Profit Ratio per project of around 35%

 CUSTOMER INVOLVEMENT
• Time spent by employees fulfilling vendor requests of 10-40 hours per month (depending on
project size)

• Elicitation Session Delay of no more than 2 days

 CUSTOMER SATISFACTION
• Overall customer satisfaction score of 4.6 out of 5

• Teams Productivity of 4.1 out of 5

• Teams reliability of 3.9 out of 5

• Teams responsiveness of 4.5 out of 5

 OKR’S
• OKRs are measurable targets that an organization sets in order to achieve specific objectives.

• They are typically used to help organizations focus their efforts and track progress towards
achieving their goals.

• Euphoria XR revise their OKRs after every 3 months

 IMPROVING THE QUALITY OF OUR
RELEASE
Key Results:

• Reduced the number of bugs reported in Inter App from 10 to 1

• Increase average number of employees testing product updates in beta before release from 3 to 6

• Increase code unit test cover from 30% to 60%

 ROLL OUT NEW PERFORMANCE
OPTIMIZATION FEATURES
Key Results:

• Boost the average customer satisfaction rate from 85% to 90%

• Speed up the loading speeds by 50%

• Drop average garbage collection from 25% to 5% of the total CPU time
 ENHANCE THE PROGRAMMING
SKILLS OF THE ENGINEERING
TEAM
Key Results:

• Reduce the downtime instances from code errors by 90%

• Increase the average customer effort score from 5 to 7 points

• Gain full Certified Data Management Professional(CDP) certification for 100% of particular
group team members
 IMPROVE THE RELIABILITY OF
THE CLOUD BASED SYSTEM
Key Results:

• Reduce the average peak response time from 500ms to 100ms

• Drop the server error rate to 0.05%

 SOURCES
• We conducted the interviews of middle level employees of Euphoria XR.

• They provided us all the possible required information

• They were very cooperative

SOURCES
 PRACTICES ON SUSTAINABILITY
• Developing and selling sustainable software products

• Partnering with other companies

• Measuring and reporting sustainable performance

 CODE OF CONDUCTS
• Now we will discuss the code of conducts of Euphoria XR

• There are two type of Code of Conducts

• Ethical Codes
• Professional Codes
 ETHICAL CODES
• Do not engage in deceptive or fraudulent practices
• Act in the best interest of the company and its clients
• Treat clients with respect and professionalism
• Keep client data confidential unless given permission to share
• Follow best practices for data security (e.g. strong passwords, encryption)
• Commitment to reducing carbon footprint
 PROFESSIONAL CODES
Advisory Code of Conduct:
• Honesty and transparency in dealings with clients, colleagues, and stakeholders
• Respect for the rights and dignity of others
• No discrimination or harassment
• Responsibility and accountability for actions
• Ownership of work and willingness to admit and correct mistakes
• Use of encryption to protect sensitive client data
 PROFESSIONAL CODES
Aspirational Code of Conduct:
• Innovative thinking and problem-solving

• Social responsibility and positive impact on the world

• Commitment to producing high-quality products and services

 PROFESSIONAL CODES
Disciplinary Code of Conduct
• Misconduct, including but not limited to harassment, discrimination, and theft, is not
tolerated at Euphoria XR.
• If you witness or experience misconduct, report it to your supervisor or HR immediately.
You can also use the anonymous hotline.
• Euphoria XR is committed to preventing misconduct and promoting ethical behavior.
Training and creating a culture of honesty and integrity are important to us.
• If a violation of ethical standards is found, Euphoria XR will conduct a fair investigation.
Depending on the severity of the violation, disciplinary action may include a verbal warning,
written warning, or termination of employment.
 CORPORATE SOCIAL
RESPONSIBILITY(CSR)
• Euphoria XR donates a portion of their profit or revenue to a charity fund.

• Euphoria XR supports disaster relief efforts.

• Euphoria XR is committed to reducing their carbon footprint and making a positive impact
on the environment.

• Euphoria XR values social responsibility and works to make a positive impact on the world
 HOW EUPHORIA XR BUILD THE
COMMUNITY?
Euphoria XR build their community from zero to this level due to following reasons:
• Hard Working
• Strong Dedication
• Client Satisfaction
• Offering Internships
• Collaborating with other businesses
• Social Media
 BENCHMARKING WITH
INTERNATIONAL PRACTICES
• Euphoria XR benchmarks its code of conduct, product and service delivery, and manpower
development practices against international standards and best practices in the IT industry.
• This includes the IACSIT Code of Ethics, ACM Code of Ethics and Professional Conduct,
ISO software development and maintenance standards, and PMI's PMP certification.
• By aligning with industry standards and best practices, Euphoria XR demonstrates its
commitment to ethical, professional, and high-quality operations.
 BENEFIT FOR LARGER SEGMENT
• Euphoria XR's high-quality products and services benefit society by providing reliable IT
solutions
• Euphoria XR's commitment to ethical practices benefits society by providing trustworthy
solutions
• Euphoria XR's commitment to social responsibility benefits the environment and community
• Euphoria XR's focus on employee development benefits the organization and the workforce
THANK YOU
Any Question?