TOWS MATRIX

TOWS MATRIX

Project analysis slide 8

INTERNAL    
FACTORS Strength(S) Weakness(W)
(IFAS) 1. Strong branding of Engro 1. Weak Management
EXTERNAL 2. Sole Producer of PVC in Pak 2. Operational Constraints due to
FACTORS 3. Backward Integration for Raw Materials maintenance need
(EFAS) 4. Loyal Customer base 3. Weak interest coverage and quick ratio-
5. High Entry Barriers debt obligation breached

Opportunities (O)
1. Increase production capacity
2. Expand in international markets
3. Infrastructure development in flood
affected areas-rise in PVC demand
S20304: If demand of PVC products increase in the
market, then this will be totally beneficial for ECPL as
they are the sole PVC manufacturers in the market
W201: If the company can overcome its current
operational constraints, production capacity can be
S302: Other than internationally selling its main
increased more effectively
products like PVC, the raw materials being
manufactured in-house can also be sold
internationally

Threats(W)
1. Ethylene(raw material)price increase
2. Economic downturn decrease demand
of PVC
3. Breakdowns and other incidents in
the plant
4. In-experience in handling plants of
VCM and EDC
5. Geo-political situation hampering
supply and distribution
WIT2T3T4: By strengthening its management, EPCL
S3T1: Already being into backward integration, the
can avoid some threats. They will be better able to
company can also consider in- house production of
forecast demand situations and thus make decisions
about overcoming related problems. Similarly, having a
EthyleneS1T4: The strong brand name of Engro can
better HR could have saved them form several
help to attract managerial and technical talent from
operational problems caused by not having
the market
professionals or technical people right at the start.
 ANSOFF MATRIX

Project analysis slide 8

Market Penetration Product Development

Sell more of your Products to existing Organization may require the

customers of that product. Attract
customers from your competitors with new
& improved features, a lower price, or
increase in service.
advancement of new skills and in addition
to create adjusted items which can engage
existing markets. An organization which
needs to separate its item to stay
aggressive can utilize the procedure of
item advancement.

Market Development Diversification

The organization has one of the biggest cutting
edge rice processing and handling unit outfitted
with spearheading hardware to give premium • ENGRO FERTILIZERS
quality basmati, non-basmati rice to the clients
• ENGRO FOODS
over the globe. Each phase of this greeting's
tech plant adjusts to the worldwide benchmarks • ENGRO ENERGY
and stringent rules of process control. Moreover,
our promise to quality has provoked us to
deliberately setup a rice handling factory in the
core of the basmati developing territory in
Punjab, Pakistan.
Thank You