University of Garden City

PG Diploma in Business Administration

Effective Business Skills

About the Course

Dr. Fadl Ali Ahmed

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 Aim of the Course

In this course, you’ll gain core, critical business skills needed

for success in any organization through analyzing various types
of data and communicating the results of their analyses to
diverse stakeholders.

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 Course Contents
• Financial Management
• Marketing, Sales and Customer Service
• Communication and Negotiation
• Leadership
• Project Management and Planning
• Delegation and Time Management
• Problem Solving
• Networking
• Any other related topics

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Reference:

Critical Business Skills

for Success

Professors:
 Thomas J. Goldsby,
 Ryan Hamilton,
 Clinton O. Longenecker,
 Michael A. Roberto, and
 Eric Sussman

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Assessment

 Course Work (20%)

 Midterm Exam (20%)
 Final Exam (60%)

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 The Course Work

Consider the following diagram (Ansoff High Risk

Framework).
Try to suggest the activities and procedures Market

New Market
Diversification
that are required to implement each of the Development
Strategy
Strategy
four strategies (you can support your ideas

High Risk
with adequate example(s).

Existing Market
Your work should be in handwriting Product
Penetration
(maximum two pages). Development
Strategy
Strategy
Submission has to be before the midterm
exam. Existing Product New Product

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