FRANCHISE (WARALABA)

 EXCLUSIVE DEVOLUTION
FROM BRANDING
INDUSTRY/ SINGLE
DISTRIBUTOR/COMPANY TO
INDEPENDENT RETAILER
WITH BENEFICIAL OF
ROYALTY PAYMENT &
CONDUCTING BUSINESS AS
WELL AS The STANDARD
OPERATIONAL PROCEDURE
 FRANCHISEE

TO TO SUPPORT
PROVIDE OF BUSINESS
A MARKETING CONTRACT
TRAINING

FRANCHISOR
THE BENEFICIAL OF
FRANCHISEE
 Have a Clear Business Plan
 Feasible : location,
transportation range, name of
establish business, outcomes of
faster successful expansion,
standardization of accountable
system, standardization of room
design,& building, pooling
promotion from others franchise
TYPE OF FRANCHISE

 To offer some branded

(extensive marketing, single
image) : MC D, KFC, AW

 To offer some Patent product

 Process Business Method

 Tax Consultation &
Revenue
 Real-estate promotion
 CHARAKTERISTIC OF
FRANCHISE
 FRANCHISOR has branded “Trademark & to
bring the LICENSE” To FRANCHISEE with
Royalty Payment.
 FRANCHISEE should make “Initial Capital
 FRANCHISOR to prepare the “marketing System
as well as The Standard Operational Procedure”
The Strategy to Minimize
Business Risk on FRANCHAISE
BUSINESS

 BY:
 SELF EVALUATION
 TO INVESTIGATE THE FRANCHISE
SELF EVALUATION
 Did you always doing Business by your self?
 Did you enjoy when ever working with the
other people?
 Do you have Leadership capability?
 Could you manage your time & some people
who work in your business?
 Do you have some initiation when any
business marketing fluctuation occur?
 Do you have a healthy physical and
psychological?
HOW TO INVETIGATE
FRANCHISE
 Minimal Risk on Established
Franchisor.
 The Stability of Financial Franchisor:
investigate number of the joining
Franchisee and how the level of
successfully Franchise?
 Is the financial benefide of
Franchisor comes from beneficial
selling or royalty payment?
 Is the Franchisor have some expert
employee on managerial capacity,
marketing & accountability?