Introduction to content

Content Types for amazon listing

• Simple Content
• EBC Ehance BRAND content / A+ Content
What is Content?
• Text used in Listing is called content

It includes:
• Product Title
• Bullet Points
• Product Description
Product Title

• Best place to tell amazon what your product is.

Rules for writing product title:

• Characters limit is 190 to 200
• Don’t include Subjective terms (like personal opinion : Purple is Good Color)
• Don’t include price and quantity
Principles
• Include Brand Name
• Include most relevant keyword in start of title
• Use as many relevant keywords as you can
• Make sure everything in title is relevant to keywords
Bullet points
• Tell buyers why he/she buy your products
• Include product features
• Emphasize or Define product benefits
• Differentiate your product from others
• Remove risk by adding guarantee
Features & rules

Features:
• Keywords relevance for better search rankings
• Help to rank your product and generate sales
Rules:
• You can use only 5 bullet points
• Character limit is 500 including space
• Use minimum 2-3 high search volume keywords in each bullet point
Product Description
• Used to describe your product in detail

Rules:
• characters limit is 2000 including space
• Use almost 6 to 8 keywords in description
• Must include specifications of your product