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    Slide Presentation Chap 1-3

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    Ainur Husna
    This document outlines a research proposal that examines the relationship between customer satisfaction and loyalty in Kelantan, Malaysia. It presents the background, problem statement, research objectives and questions, hypotheses, methodology, and references. The methodology section describes how the researcher will operationalize variables, develop survey questionnaires, determine a sample size of 384 Kelantan residents aged 15-60 using random sampling techniques, and analyze the data collected using Pearson correlation to test the hypotheses relating customer satisfaction to loyalty.

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    Slide Presentation Chap 1-3

    Uploaded by

    Ainur Husna
    7 views11 pages
    This document outlines a research proposal that examines the relationship between customer satisfaction and loyalty in Kelantan, Malaysia. It presents the background, problem statement, research objectives and questions, hypotheses, methodology, and references. The methodology section describes how the researcher will operationalize variables, develop survey questionnaires, determine a sample size of 384 Kelantan residents aged 15-60 using random sampling techniques, and analyze the data collected using Pearson correlation to test the hypotheses relating customer satisfaction to loyalty.

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    This document outlines a research proposal that examines the relationship between customer satisfaction and loyalty in Kelantan, Malaysia. It presents the background, problem statement, research objectives and questions, hypotheses, methodology, and references. The methodology section describes how the researcher will operationalize variables, develop survey questionnaires, determine a sample size of 384 Kelantan residents aged 15-60 using random sampling techniques, and analyze the data collected using Pearson correlation to test the hypotheses relating customer satisfaction to loyalty.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    7 views11 pages

    Slide Presentation Chap 1-3

    Uploaded by

    Ainur Husna
    This document outlines a research proposal that examines the relationship between customer satisfaction and loyalty in Kelantan, Malaysia. It presents the background, problem statement, research objectives and questions, hypotheses, methodology, and references. The methodology section describes how the researcher will operationalize variables, develop survey questionnaires, determine a sample size of 384 Kelantan residents aged 15-60 using random sampling techniques, and analyze the data collected using Pearson correlation to test the hypotheses relating customer satisfaction to loyalty.

    Copyright:

    © All Rights Reserved
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    of 11

    TITLE

    Name:
    Supervisor:
    BACKGROUND OF STUDY
    PROBLEM STATEMENT
    RESEARCH OBJECTIVES &QUESTIONS

    RESEARCH OBJECTIVES RESEARCH QUESTIONS


    RESEARCH SCOPE
    SIGNIFICANCE OF RESEARCH
    LITERATURE REVIEW
    HYPOTHESIS STATEMENTS

    RESEARCH OBJECTIVES RESEARCH QUESTIONS HYPOTHESES


    RESEARCH METHODOLOGY
    Conceptual framework:
    Contructs No.of Sources
    items
    H1

    H2 Customer
    Satisfaction

    H3
    RESEARCH METHODOLOGY
    DATA COLLECTION: DATA ANALYSIS:
     Operationalization of variables
     Research instrument (online and face to face survey
    questionnaire)
     Questionnaires: Totaled……..
     Population: Database Malaysian Statistical
    Department. ……………………..selected at random.

    MALAYSIAN KELANTAN
    PPOPULATION POPULATION
    384

    REFER TO TABLE
    KREJCIE & KELANTANESE
    MORGAN (1970) AGE 15- PEARSON
    FOR SAMPLING CORRELATION
    REFERENCES

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