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  • Search Engine Optimization For Dummies: Peter Kent

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    Deepak Malusare
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    This document discusses search engine optimization techniques for improving a website's search engine rankings. It covers selecting keywords, analyzing keyword competitiveness and popularity, optimizing pages by including keywords in titles and text, improving ranking through quality content and links from other sites, and techniques to avoid like cloaking and hidden text keywords which can get a site banned. The goal is to understand how search engines work and apply best practices to increase visibility and drive traffic from search results.

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    SEO

    Original Title

    SEO

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    This document discusses search engine optimization techniques for improving a website's search engine rankings. It covers selecting keywords, analyzing keyword competitiveness and popularity, optimizing pages by including keywords in titles and text, improving ranking through quality content and links from other sites, and techniques to avoid like cloaking and hidden text keywords which can get a site banned. The goal is to understand how search engines work and apply best practices to increase visibility and drive traffic from search results.

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    © All Rights Reserved
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    Download as ppt, pdf, or txt
    37 views12 pages

    Search Engine Optimization For Dummies: Peter Kent

    Uploaded by

    Deepak Malusare
    This document discusses search engine optimization techniques for improving a website's search engine rankings. It covers selecting keywords, analyzing keyword competitiveness and popularity, optimizing pages by including keywords in titles and text, improving ranking through quality content and links from other sites, and techniques to avoid like cloaking and hidden text keywords which can get a site banned. The goal is to understand how search engines work and apply best practices to increase visibility and drive traffic from search results.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
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    of 12

    Search Engine Optimization

    for Dummies
    Peter Kent
    Search Engines
    • The proportion of visit that originate at
    search engine is significant – almost 50%.
    Google
    1. Pages that contain exact phrase
    2. Words close together
    3. Keywords in links pointing to page
    Pages Google Indexed
    • site:domain.com
    • site:www.nku.edu/~frank
    Invisible Pages
    • Search engines ignore JavaScript
    <SCRIPT TYPE=“javascript”
    SRC=“/menu/menu.js”></SCRIPT>
    • Search engine may not be able to index
    dynamic pages with GETparameters
    • http://www.domain.com/....php?id=1
    Invisible Pages
    • Frames don’t index well
    • Images for links – search engines cannot
    read images.
    Keywords
    • Pick search terms
    • Foundation of search engine strategy
    Keyword Analysis
    • How competitive is the search term
    • Local keyword
    – real estate Cincinnati
    • www.wordtracker.com
    – Tool to find popularity of keyword searches
    Places for Keywords
    <head>
    <meta name="keywords"
    content=“keywords">
    <meta name="description"
    content=“keywords">
    <title>keywords</title>
    </head>
    Places for Keywords
    <body>
    <h1>keywords</h1>
    <b>keywords</b>
    <strong>keywords</strong>
    <I>keywords</I>
    <ul>
    <li>keyword</li>
    </ul>
    </body>
    Improve Ranking
    • Create a useful site with lots of interesting
    content
    • Providing links to your pages with
    keywords
    • Get others to link to use pages with
    keyword in the links
    • Get high page ranked site to link to your
    site
    Tricking Search Engine
    • Cloaking
    – One page of visitor
    – Another for search engine
    • Putting keyword numerous times hidden
    on the page
    • Can get you banned by Google.

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