Priyanka

Chopra
Jonas
Ivelina Andonova

Faculty № 18114155
Content

1. Who is Priyanka Chopra Jonas

 Priyanka’s carrer
2. Digital platforms used for content sharing
3. .The brands & products featured in digital
communication
1. Who is Priyanka Chopra
Jonas
– Priyanka Chopra (born 18 July 1982) is an
Indian actress, singer, and film producer who
works in Hindi films. The winner of the
Miss World 2000 pageant, Chopra is one of
India's highest-paid and most popular
entertainers. She has received numerous
accolades, including a National Film Award
and five Filmfare Awards. In 2016, the
Government of India honoured her with the
Padma Shri and Time named her one of the
100 most influential people in the world, and
in the next two years Forbes listed her
among the World's 100 Most Powerful
Women.
1.1 Priyanka’s carrer

– 2002 - Priyanka Chopra Wins Miss World

1.1 Priyanka’s carrer

– 2003 - Priyanka Chopra sets her

sights on Bollywood
– 2012 - Priyanka Chopra Records
Her First Single
Chopra switches from acting to
singing when she teams up with Black
Eyed Peas rapper and producer
Will.I.Am for a single called 'In My
City'. While the single is not
particularly successful in the US, it
becomes the theme tune of the NFL's
Thursday night football show and is a
commercial hit in India.
1.1 Priyanka’s carrer

– 2015 - Priyanka Chopra Starts Her Own Production Company

1.1 Priyanka’s carrer

– 2016 - Priyanka Chopra Is Made a UNICEF Goodwill Ambassador

1.1 Priyanka’s carrer

– 2017 – 2018 - Priyanka Chopra Stars In Hollywood Films And Reaps The
Financial Benefits
Chopra made her Hollywood debut in „Baywatch“ alongside Zac Efron and
Dwayne Johnson in 2017. She then joins Rebel Wilson, Adam DeVine and
Liam Hemsworth in the Netflix Original Movie „Isn't It Romantic― , released
in 2019.
2. Digital platforms used for content
sharing

– Inspiration, philanthropy, gratitude, family bond, UNESCO, global

ambassador, women empowerment, bold & beautiful are some of the
common themes, that emerge from Chopra’s social media presence.
– Her social media footprint today looks like:
 Facebook - 39 million likes
 Instagram - 58.9 million followers
 Twitter - 26.8 million followers
 LinkedIn - 604,696 followers
 Youtube – 893,000 followers
2. Digital platforms used for
content sharing
Instagram
 2. Digital platforms used for
content sharing

Photo post metrics

- Average likes per post : 1.2M
- Average comments : 5.3K

Video post metrics

- Average views per video : 770K
- Average likes : 180K
- Average comments : 900
2. Digital platforms used for
content sharing
Audience
2. Digital platforms used for
content sharing
Audience
2. Digital platforms used for
content sharing

Twitter
3. The brands & products
featured in digital
communication
a) Global Brand Associations
 3. The brands & products
featured in digital communication

b) Philanthropy & World Forums

3. The brands & products
featured in digital
communication
3. The brands & products
featured in digital
communication
c) Content collaborations :
Filmography & Music

The actor perpetually keeps her fans

updated with latest projects into film and
music.
3. The brands & products
featured in digital
communication
c) Content collaborations

In July 2020, Chopra has

signed a two-year
multimillion-dollar first-look
television deal with Amazon.
The actor-shared the
development on social media,
writing that through her
banner Purple Pebble Pictures,
she always wanted to create
content in collaboration with a
global talent team.
3. The brands & products
featured in digital
communication
– Besides her association with Amazon, the actor will next star in two
Netflix projects — superhero movie ‘’We Can Be Heroes ‘’ and an
adaptation of ‘’The White Tiger’’.
 3. The brands & products featured
in digital communication
d) Brands and products that do NOT work with Priyanka Chopra,
but would benefit off of it
Products :
– Perfumes
– Wine
Brands :
– Unilever
– NYX Cosmetics
– MAC Cosmetics
– Lush
– Hermes
– Louis Vuitton
Thank you for your attention !