Presented By;Ramandeep Kaur, Roll no.

325, MBA(IC) 6th sem

TRAINING PROJECT REPORT ON

CUSTOMER BEHAVIOUR & PREFERANCE REGARDING RELIANCE MUTUAL FUND

What is mutual fund?

 Mutual Fund is a trust that pools the savings .  Money thus collected is then invested in capital

market.  Mutual Fund is the most suitable investment.  The income earned through these investments and the capital appreciations realized are shared by its unit holders in proportion to the number of units owned by them.

Mutual Fund Operation Flow Chart

Introduction of the Industry

y The mutual fund industry in India started in 1963 with the formation of Unit Trust of India (UTI), at the initiative of the Government of India and Reserve Bank of India (RBI). y 1987 marked the entry of non-UTI, public sector mutual funds set up by public sector banks & Life Insurance of India (LIC) & General Insurance corporation of India (GIC). y With the entry of private sector fund in 1993, a new era started in Indian mutual fund industry, giving the Indian investors a wider choice of fund families.

Introduction Of The Company

Reliance Mutual Fund (RMF), a part of the Reliance -

Anil Dhirubhai Ambani Group, is India's leading Mutual Fund, with Assets Under Management .
 Reliance Mutual Fund (RMF) has been

established as a trust under the Indian Trusts Act, 1882 with Reliance Capital Limited (RCL) .

Reliance Mutual Fund offers investors a well

rounded portfolio of products to meet varying investor requirements. Reliance Mutual Fund has a presence in 300 cities across the country and constantly endeavors to launch innovative products and customer service initiatives to increase value to investors. Reliance Mutual Fund schemes are managed by Reliance Capital Asset Management Ltd., a wholly owned subsidiary of Reliance Capital Ltd.

Vision Statement: To be a globally respected wealth creator, with an emphasis on customer care and a culture of good corporate governance. Mission Statement: To create and nurture a world-class, high performance environment aimed at delighting their customers. Social Responsibilities: Organizations, like individuals, depend for their survival, sustenance and growth on the support and goodwill of the communities of which they are an integral part, and must pay back this generosity in every way they can.

The Reliance capital Management Team:

Board of directors:y Mr. Amitabh Chaturvedi y Mr. Kanu Doshi y Mr. Manu Chadha y Mr. Sushil Tripathi

CEO:- Mr. Vikrant Gugnani Deputy CEO:- Mr. Sundeep Sikka

MUTUAL FUNDS ASSET UNDER MANAGEMENT: TOP10 COMPANIES LIST:

y Reliance mutual fund y ICICI Prudential mutual fund y HDFC mutual fund y Birla Sun Life mutual fund y SBI mutual fund y Franklin Templeton mutual fund y Tata mutual fund y Kotak Mahindra mutual fund y DSP Merrill Lynch mutual fund

NEED FOR STUDY

y The main objective of the study is customer behavior

& preference regarding reliance mutual fund. So there was a need to conduct study for knowing the responses of the customer. They have faith on the services of Reliance Mutual Fund or not. The study is also helpful in draw a conclusion about the preference of consumer about the Reliance Mutual Fund.

Objective
y To know the preference of investors about mutual

funds
y To know the mode of investment y To know the way in which the investors like to receive

the returns every year

y To know to which AMC investors will like to invest

y To know how they come to know about reliance

mutual fund
y To know the factor which attract them most toward

the reliance mutual fund

y To know the kind of MF to which they prefer the most

Research methodology
y Since the study is on mutual fund sector first detail study

of mutual fund has been conducted about customer behavior & preference. Based on the topic objectives were set and to arrive at the opinion on objective a set of 100 questionnaires were designed and response is collected from customers who are investing in reliance mutual fund. For data collection random convenient sampling method was adopted. y For this project the area of research is Chandigarh.

RESEARCH DESIGN
y Detailed and structured questionnaire was

designed. y Survey sample of 100 customers. y The methodology developed was Primary and Secondary research. y The questionnaire was designed to get information from customers about their behavior and overall opinion about RELIANCE MUTUTL FUND.

Data collections methods

y Actually data is of two kinds so researchers should keep in mind both types of data. y y a) Primary Data: Primary data are those, which are collected afresh and for the first time and this happen to be original in character. y y b) Secondary Data: Secondary data are those data which have already been collected by someone else and which have already been used as per required.

Primary data Secondary data

Area of research Research approach

field survey, questionnaire reliance mutual fund records, text books and Journals, company websites Chandigarh Survey method

Research Approach Surveys are best suited for Descriptive Research. Surveys are undertaken to learn about people s knowledge, beliefs, preferences, satisfactions and so on and to measure these magnitudes in the general public. Therefore I have done this Survey for the Descriptive Research.

Sampling technique
In this study the population is spread to the large area to Chandigarh so randomly respondents are selected as the representation of whole population.

Sampling size: 100

DATA ANALYSIS AND INTERPERTATION

Q.1. What kind of investments you prefer most?

Options Stock market Mutual funds Banks Real estate No. of respondents 9 23 32 16 Percentage 9% 23% 32% 16% 20%

Postal saving services 20

Q.2. While investing your money which factor you prefer most?

Options Liquidity Low risk High return Reputation company of

No. of respondents 31 23 25 the 21

Percentage 31% 23% 25% 21%

Q.3. Can you tell me please what do you know about mutual fund?
Options Totally ignorant No. of respondents 17 Percentage 17% 29% 36%

Partial knowledge of 29 MF Aware only of any 36 specific scheme in which you interested Fully aware 18

18%

Q.4. How do you come to know about mutual fund? Options Advertisement Peer group Banks Financial adviser No. respondents 36 31 11 22 of Percentage 36% 31% 11% 22%

Q.5. Which mutual fund scheme you have used?

Options Open ended Closed ended Liquid fund Growth fund Regular income fund No. of respondents 28 13 21 15 23 Percentage 28% 13% 21% 15% 23%

Q.6. Which feature of mutual fund allure you most?

Options Diversification Better return safety No. of respondents 10 22 Percentage 10% 22% 15% 29% 24%

Reduction in risk & 15 transaction cost Regular income Tax benefit 29 24

Q.7. Did you invest in reliance mutual fund?

Options Yes No No. of respondents 47 53 Percentage 47% 53%

Q.8. Do you think mutual fund is good option for investment?

Options Yes No Cant say No. of respondents 42 27 31 Percentage 42% 27% 31%

Q.9. Where form you purchase MFs? Options Directly from AMCs Brokers only Brokers brokers & No. of respondents 21 27 sub- 32 20 Percentage 21% 27% 32% 20%

Other sources

Q.10. Which AMC will you prefer to invest?

Options SBIMF UTI RELIANCE MF HDFC KOTAK ICICI OTHERS No. of respondents 13 19 28 16 11 12 5 Percentage 13% 19% 28% 16% 11% 12% 5%

Q.11. Which factor holds you back while investing in mutual fund?
Options Stock market is risky Hidden changes No. of respondents 10 16 Percentage 10% 16% 13% 46% 15%

No assurance of 13 guaranteed return No awareness about 46 mutual fund Low liquidity 15

Recommendations and Suggestions

y Brand Equity of Reliance is very high just, so go & hit the

market. y Remove the differences in perception of audience about Private Company & PSU. y Create Awareness about Mutual Fund. y Literate audience about MF as better investment option. y Run some program to bring MF in final decision set while prospects decide about distributorship.

SURVEY FINDINGS:y Most of the respondents prefer to invest in banks and also second most of them prefer to invest in mutual funds. y Most of the respondents prefer to liquidity while investing their money. y Many respondents said that they are aware only about any specific scheme in which they interested. y Respondents come to know about the mutual fund through advertisement & peer group. y Respondents mostly use the open ended fund and regular income fund. y Most of respondents said that if they will not invest in MF then there will be the reason higher risk.

y Many respondents said that regular income & tax benefits allure them most. y Most of respondents invest in reliance mutual fund as compared to others. y Some respondents said that mutual fund is a good option for investment. y Most of the respondents prefer systematic investment plan for investment. y Many respondents purchase mutual funds from brokers & subbrokers. y Most of respondents like to receive returns by dividend reinvestments. y Respondents said that no awareness about mutual funds holds them back while investing in mutual funds.

LIMITATION OF THE PROJECT:

y Many constraints were involved in doing this study. Some of them are:y The most signified limitation has been the individuals involved in this study had a little experience. y The sample size selected for the survey was too small as compared to large population. y The project was carried out only in the Chandigarh city so findings on data gathered can be best true for Chandigarh only and not applicable to other parts of state and country. y Time and money are critical factors limiting this study.

 The data provided by the prospects may not be 100%

correct as they too have their limitations. Finding and suggestion have been given from personal point of view. Some people were not willing to disclose the investment profile. The area of sample was decided after taking into consideration the major factors like: Availability of investors Approachability. Time available with investor for interaction, etc.

CONCLUSION
y Chandigarh has huge untapped market as far as MF is

concerned. y Mutual Funds are more of an investment option than the speculative avenue. People tend to gain through long investments rather than through short term. y Income funds are among the few top funds. y People are not willing to take much risk and bear loss. y Broker s advice matters to as many of the people. Major part of people preferred self-evaluation as best.

y Most of the people look at the returns that are given by

funds some are in this favor and some people are those who consider Fund name and current NAV of the fund before investing into a Mutual Fund. y Experience was the main factor that made a person invest in mutual funds