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School of Economics and Management,

marketing professional level 2018
 CONTENT
01 02Research 03Key
Introduction methods and technologies and
ideas practical
difficulties

04Research 05 Related 06 Paper

results and suggestions summary
applications
PA RT O N E
01 Background
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Introduction 02 Research significance

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03 Relevant studies at home and abroad are reviewed

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04 Theoretical basis and literature review

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05 Major contributions and innovations

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introduction-Background

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significance
introduction-Research

keyword keyword keyword keyword

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01
introduction-Research Review

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2013 2014 2015 2016 2017

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01 the text, as simple as possible.

introduction-Literature review

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contribution
introduction-The main

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PA RT T W O

Research
methods and 01 Research ideas
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ideas
02 Research scheme
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03 Study plan feasibility

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 02
- research ideas
Research ideas and methods

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PA RT T H R E E

Key technologies and

practical difficulties
01 Key technology
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02 Practical difficulties
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03 Case comparison analysis

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practical difficulties
Key technologies and

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practical difficulties
Key technologies and

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keyword

55%

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 03
practical difficulties
Key technologies and

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PA RT F O U R

Research results
and applications
01 Research objectives
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02 Form of result
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03 Application prospect
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4
applications
Research results and

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applications
Research results and

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applications
Research results and

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PA RT F I V E

Related
suggestions
01 Case comparison analysis
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02 Problem assessment
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03 Related measures
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comparison analysis
Related suggestions- Case

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01 02 03 04
Problem assessment
Related suggestions-

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PA RT S I X

Paper
summary 01 Research methods
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02 Achievements and thinking

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methods
Paper summary-Research

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thinking
Paper summary-Achievements and

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 SMALL FRESH
THESIS DEFENSE TEMPLATE
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School of Economics and Management,

marketing professional level 2018