APEX INSTITUTE OF TECHNOLOGY

(CSE)
DEPARTMENT OF COMPUTER SCIENCE & ENGINEERING

Predictive Analytics Modeling (CSC 434)

Faculty: Dr. Shikha Gupta
Eid: E8741

DISCOVER . LEARN . EMPOWER

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 COURSE OBJECTIVES
CO Number Title Level

CO1 Understand &
 To understand the importance of analytics and how its transforming the world
today
Remember

CO2  To familiarize how analytics provided a solution to industries using real case Implement
studies
CO3 Apply
 To illustrate and apply modeling

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 COURSE OUTCOMES
Upon completion of course students will be able to

CO Number Title Level

CO1 Illustrate the interaction of multi-faceted fields like data mining, Understand & Remember
statistics and mathematics in the development of Predictive Analytics
CO2 Implement
Understand and Apply the concepts of different models

CO3 Apply
Familiarize with various data clustering and dimension reduction
techniques

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 Session Objectives
• Describe Data-Mining Application,
• Explain strategy for Data Mining
• Define CRISP-DM,
• Stages and Tasks in CRISP-DM,
At the end of this module, you
should be able to:

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 Topic Covered in session

• Data-Mining Application,
• A strategy for Data Mining
• CRISP-DM,
• Stages and Tasks in CRISP-DM,

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Data-Mining Applications
Reduce churn (reduce the number of customers who cancel their
policies, subscriptions, or accounts)

Reduce costs by better targeting customers in direct mail campaigns

Reduce costs in a manufacturing process by preventing machine

failures

Reduce the incidence of a heart attack among those with a cardiac

disease

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Data-Mining Applications (Contd..)
 Better target customers by classifying customers into groups with distinct
usage or need patterns

 Reduce costs by preventing fraudulent credit-card activity, or detecting

fraud in an earlier stage

 Increase revenues by increasing the number of products sold by cross-

selling

 Increase revenues by showing a visitor the best-nextpage on a website

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A Strategy for Data Mining: CRISP-
DM

 A data-mining project can become complicated quickly

 A model is needed that guides you through the critical issues

 Recommendation: use the Cross-Industry Standard Process for Data

Mining
(CRISP-DM)

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Stages in CRISP
 REFERENCES
Resource Links
•https://developer.ibm.com/predictiveanalytics/videos/category/tutorials/
•https://www.ibm.com/developerworks/library/ba-predictive-analytics1/index.html

Title Author Publisher Availability

Name
Predictive Analytics: The Power to E. Siegel John Wiley & Sons, https://mirtech.ir/wp-content/upload
Predict Who Will Click, Buy, Lie, or Die   Inc s/2018/04/Predictive-Analytics.pdf

Too Big to Ignore: The Business Case for Big P. Simon Wiley India https://support.sas.com/content/da
Data   m/SAS/support/en/books/too-big-to-
  ignore/69508_excerpt.pdf

Data Smart: Using Data Science to Transform J. W. Foreman Wiley (Available at Amazon)
Information into Insight
 
 

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 Questions
Q.1 What are the various stages of CRISP DM?
Q.2 Find out from study material and resources how following
applications be performed
Better target customers by classifying customers into groups with distinct
usage or need patterns

 Reduce costs by preventing fraudulent credit-card activity, or detecting fraud

in an earlier stage

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 THANK YOU

For queries
Email: srikanth.e8714@cumail.in.

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