The BIG Problem For us to Solve

4.2 Billion people need vision correction globally but only 40% have it

2.5 Billion people need spectacles globally but don’t have it

600 Million people need vision correction in India but less than 30% have it

$227 Billion the global economy loses every year because of poor vision
~50% of the world’s population is myopic
Vision is the largest health ailment today globally but with the least subsidies & donations
 Myopia: A Global Epidemic
*Myopia means being short-sighted/near-sighted

Source – World Economic Forum

The 3 A Approach to Solve Reach our Mission and Vision

Need to create awareness across genres to identify vision correction

AWARENESS issues

• Wearing spectacles needs to move from a taboo to necessity

• Only 45000 opticians in India for 1.2 billion people ACCESS

AFFORDABILITY Great products at affordable prices

LET’S TAKE YOU THROUGH OUR STORY…
 Our Exponential Growth Journey

Started John Jacobs as a separate

entity & HTO Operations

Lenskart goes Offline 2014 2021

and opens its first retail
Co-founded by store in India.
• Peyush Bansal, Numero Uno Optical Business in India
• Amit Chaudhary &
• Sumeet Kapahi
2012 Young and passionate team of 6000+
Full-fledged manufacturing setup in Gurgaon
1000+ stores across India in 100+ Cities
2010 2017 International: Singapore, USA, UAE, Malaysia & more to
come
Addition of Lenskart Academy & Lenskart Plus
Lenskart launches its Started our own
website & mobile app, Manufacturing Unit
with 3D Try-on. in Gurgaon.
Our Business Model
OTHER RETAILERS

IMPORTER DISTRIBUTOR WHOLESALER

MANUFACTURER CUSTOMER

OMNI CHANNEL MODEL

Online Website, Home Try-On and Stores

App (Android & iOS) Eye Check-Up (Global presence with
100k+ visitors everyday (300+ Team Members) 800+ Stores)
5M+ App users
Be Smart… Check Out Lenskart
Our Current Manufacturing Facility
Our NEW Manufacturing Facility

India's 1st
World's Largest
and
Most Automated
Eyewear
Manufacturing
Facility
to serve
100 Million
eye sights a year
We are Omnichannel
We are Omnichannel
Our Home Try-On Service
Our Home Try-On Service
Our Retail Stores
Our Global Footprint

USA UAE INDIA SINGAPORE

 What all can you find inside a Lenskart Store?
Can you recall the names of the various Lenskart Brands?
Our Brand: Vincent Chase

Vincent Chase is our home

grown brand, focusing on a
more affordable range of
eyewear.

Vincent Chase can be bought

from the Lenskart app, website
and stores.
Our Brand: Vincent Chase
 Our Brand: Lenskart Air

Lenskart Air is characterized by being

feather-light, bendable and hinge-less,
sitting light on customers’ faces.
Our Brand: Lenskart Air
Our Brand: John Jacobs

John Jacobs is our premium

eyewear brand, selling eyeglasses
and sunglasses in latest styles at
honest prices.

One can find John Jacobs products at

both John Jacobs showrooms and at
Lenskart showrooms across locations.
Our Brand: John Jacobs
 Our Brand: Aqualens

Aqualens is our inhouse contact

lens brand, providing 24-hour
comfort, color options and a
subscription model.

Aqualens is India’s first Direct-to-

Consumer Contact Lens Brand.
Our Brand: Hooper

Hooper is a Lenskart brand for Kids.

250+ products are designed keeping the
need and usage style of kids in mind.

You can purchase Hooper products

from any of the Lenskart stores or
also from the website.
Our Brand: Hooper
 Very Soon We will be introducing the Pharmaceutical Section of Lenskart to the world
Lenskart Plus where we will be dealing in medicines and related products. Some of the products
already listed are:

Eye drops with a unique composition

(Carboxymethylcellulose and glycerine),
substances moisturizing the eye surface, and
Lenskart Plus Total Protect Surface Disinfectant Spray
L-carnitine and Erythritol, substances
protects your family by providing an effective germ-kill
restoring the cellular moisture of the eye
Incredibly versatile with a fresh & pleasant smell.
surface) a unique dual effect (lubrication
Can be used on a wide variety of hard and soft surfaces
and Osmoprotection) relieve from dry eye
around your home, disinfect high-traffic surfaces such
feeling and irritation caused with dust,
as Tables, Door Knobs, Chairs, keys, packages etc with
glare, pollens, polluted air.
one easy spray.

AQUA DROP NATURAL is an Ayurvedic

formula to treat all kinds of eye infections
that occur due to modern lifestyle. It is a
must have for people whose lifestyle
involves large amounts of time spent in
front of the computer screen. Eye Drops
which help to rejuvenate and promote clear
vision while protecting the eyes from
continuous strain, glare, pollution &
allergies.
Lenskart Plus Immunopower tablet is a nutritional
supplement that has a combination of Vitamin C, Zinc, Amla
& Multi Vitamins. It is used to prevent and treat vitamin
deficiencies, boost immunity, and improve the overall health
of an individual. It also provides nutritional support in
patients suffering from a variety of acute and chronic
diseases.
Lenskart OJOS
Now, let’s step out of the
Lenskart Store…

…and step into the world of the

Lenskart Workplace
Life@Lenskart
Life@Lenskart
The Lenskart Values
and Behaviors
START-UP
ENERGY
Talk positive, smile, inspire and
don’t quit

Take immediate action and drive

end to end results

Spot key opportunities, act fast

and grab them

Learn at a rapid pace and set new

standards for yourselves and
others
FAIL
HARDER
Celebrates failures and efforts on
ambitious goals

Challenges the status quo and set

high performance standards

Accountability of failures and

learnings
CUSTOMER & TEAM
OBSESSION
Does whatever it takes to create
inspiring customer stories

Delivers 100% on customer promises

Takes decisions and actions with

customer first approach

Listens to potential customers and

applies learning in business
10X
THINKING
Think Big: Go after the biggest problems
for customers; create solutions for 10X
customers, 10X faster, 10X revenue - don’t
let your dreams be limited by your stated
goals

Talk Big: Believe in and commit to a really

bold direction. Inspire others with it

Act Big: Achieve extraordinary results at

light speed – take aggressive bets, establish
new rules and standards
COLLABORATIVE
OWNERSHIP
Discuss with courage, clarify, and agree on
expectations of each other

Commit and deliver upto expectations per

decided timelines

Proactively keep all stakeholders informed

until closure

Do whatever it takes to deliver on

organizational commitments
Time For Some Intellectual
Discussions…
Thinking Hats On …
Vikram has recently joined the HR – Talent Acquisition Team for Home Try On (HTO.) It’s been 3
months and he is trying to figure out the ways of excelling at Lenskart. He has come in from a very
challenging work environment and feels that Lenskart would be a welcome change.
During his first month of working, his team (of four) was given a target of recruiting 50 Optoms in
the first month. He was all gung-ho and started using all his prior contacts. He managed to, single
handedly, shortlist 25 candidates (out of which, he managed 10 conversions.) His second month saw
him with 15 conversions on a shortlist of 30. He was extremely excited that he was proving his
worth in the company. His Manager, seeing his capabilities, decided to get his help in recruiting for
the Contact Center as well; since, this was an immediate requirement. As a result, his manager
pulled him out from the HTO recruitment and put him the key in charge for the Contact Center
hiring.
Vikram is used to such challenges; however, he feels that his prior efforts of hiring for HTO would go
waste. He feels that although he has worked in challenging work environments, this is too drastic a
change where his sub-domain and targets have changed over-night. He feels that if he does not nip
it in the bud, it would keep happening and there would be no stability in his role. This, after all, was
the primary reason for him to leave his prior organization. He also feels that recruiting for the new
domain would impact his performance; hence his incentives as he is most comfortable hiring for
HTO.
He schedules a meeting with his CHRO to discuss the issue at hand.
Thinking Hats On …

Sukh is a Sales Associate working at a Lenskart store at an upscale mall of South

Mumbai. He is fairly new into the role and has been demonstrating excellent skills
in his new role.
Recently, a very affluent looking customer walked into his store and asked him for a
pair of fancy sun-glasses. Sukh was bowled over by the customer’s demeanor and
his rich, fancy attire; however, was unable to gauge the make of the customer’s
sun-glasses. On the pretext of giving his sunglasses a ‘free cleaning,’ Sukh was
disappointed to figure out that the customer was wearing an inexpensive copy of a
famous brand.
He immediately pitched in for a Vincent Chase (our economical brand) as he
figured that the customer wouldn’t go in for the premium brand, John Jacobs. He
was successful in making the sale and sent back a happy and satisfied customer!
Our Purpose

A PURPOSE THAT
Our Purpose
 Lenskart Academy, is an initiative taken under
Employee Value Proposition which is a one-stop shop
for the overall development of our employees through
trainings being imparted to them

Purpose

To create high quality talent across business lines

through meaningful,
comprehensive & outcome focused training
programs.
Learning initiatives at Lenskart Academy are deeply
industry integrated driven by
simulation based immersive learning and powered
by tech platforms.
The objective is to ensure all-round development of
the trainees before placing them
in the respective business not only at the beginning
of the careers but also throughout
the journey at Lenskart such that we create an army
of leaders to take us forward.
Solving Through Academy
 Continuous learning and career progressions programs available to
employees
 Standardized and consistent learning inputs available across all lines
of business
 Improved training access and effectiveness through technology
 Sharp focus on key skills aligned with business outcomes
 Holistic employee development in line with LK values and
competencies
 Lenskart Foundation is a not-for-profit organization aimed towards eradicating refractive error based blindness
Lenskart Foundation from every nook and corner of the country.

The foundation aims to free the country of uncorrected vision problem. We want to eliminate it from the roots to
stems, and move towards a more Progressive and Envisioned India.

Making consistent efforts and taking steps

towards spreading awareness about
importance of vision correction and care,
using technology as an enabler

Awareness

OUR
THREE
PILLARS
Accessibility Advocacy
Developing and
To advocate inclusion of
supporting low cost
vision correction as an
technology and
issue of national
products to make
concern in government’s
vision care accessible
healthcare initiatives
in all nooks and
corners of the country
 Do You Know About A Few
Good Things We Do?

Lenskart Vision Fund – Lenskart invests 2million in each of the start ups who are in
eyewear or eye-care sector, we also have startup Saturdays where the veterans guide the
fresh talent of entrepreneurs on their journey of success

Peyush’s words - We are a startup that has travelled the challenging journey to
become a unicorn. We want to back exceptional entrepreneurs and provide them with
resources that can help them build a successful business.
And to do that, we’ll bring in our deep sector expertise and experience in building a
world class scaled business to help you build a world-scale company too.

Lenskart Foundation – Lenskart Foundation is a Not for profit organization aimed

towards eradicating refractive error based blindness from every nook and corner of
the country

Example – Lenskart Se Roshani

 Hailing from Delhi, Peyush completed his schooling from Don Bosco School. For his Graduation he went to
McGill University, Canada for pursuing Bachelors in Engineering in IT, Control and Automation, post which
he pursued his PG from IIM – Bangalore in Entrepreneurship. His career got a start with Microsoft in 2007 as
a Program Manager, almost after a year he left Microsoft and came back to India.

His home coming became a blessing for students in India because of his start up that helped them to locate
necessities around their campus, name of this e-venture was SearchMyCampus – this was the first start-up by
Peyush as a founder. Post this, he also established Valyoo Technologies in 2008 – which deals in online
retailers that sells fashion accessoriess.
Looking at the issues globally people are facing under vision care umbrella, he decided to do something
around it and thus Lenskart got its existence in 2010.

Peyush always wanted to be a successful businessman and he became one at the very young age of 25. Along
with business, he also makes sure to support our society in different ways through Lenskart Vision Fund,
StartUp Saturdays, Lenskart Foundation and different initiatives taken by Lenskart to help the special feel
more special, one of the examples are Roshni through Lenskart.

His deep understanding of human capital, organization development and finance has brought in a
revolutionary transformation in his ventures. Under his dynamic leadership, Lenskart has emerged as the
industry leader in its category and has been instrumental in the success of the company in a fiercely
competitive market.

Recently, he was in news for his debut in the TV world as one of the
Sharks of ‘Shark Tank India’.

PEYUSH BANSAL
FOUNDER/CHIEF EXECUTIVE
OFFICER
 Our
CO-FOUNDERS

AMIT CHAUDHARY RAMNEEK

Co-founder & Chief Innovation KHURANA
Co-Founder/
Officer Vice President – Product/ Platforms

10 years overall experience

ith Lenskart.Bachelors in Engineering from 15+ years of experience
BIT Mesra, India. with Amex, HSBC.
Previous role:
Team Leader, Michelin.

SUMEET KAPAHI NEHA BANSAL

Co-founder & Head-Sourcing Co-founder

10 years of experience
20+ years experience
in Finance.
in Luxottica.
Previous role :
6+ years experience at Lenskart.
Founder/ Director, DNS Advisors.
 APEKSHA GUPTA ASHWANI
SMEER CHOPRA ANCHAL JAIN Chief Executive Officer Chief Supply Chain Officer
Chief Finance Officer Chief Business Officer Head New Business Category
John Jacobs
Offline + Corporate Consumer Experience Warehouse and Operations

PRASUN KUMAR SUNIL MENON

ADITYA KAKKAR SAURABH AGARWAL Business Head Chief Retail Expansion Officer
Senior Vice President Senior Vice President OJOS by Lenskart Offline Business - BD
Offline Business Digital & Data Analytics

INDRANIL OLIVER KAYE

ALANKRITA DUTTA ANANTA NAYAK Chief Business Officer
Vice President CHAKRAVARTY Chief Business Officer Offline Business
Mergers and Acquisition Chief Business Officer Singapore Business
Aqualenses & B2B

UPALIKA PRASAD
ANIL PANDEY ROHIT KUMAR SUMIT MARDA Business Head
Business Head BANSAL Business Head Hoopers
Assisted Sales, HTO & Business Head Lenskart Academy
Telesales Lenskart Plus

SUDHIR SYAL
Matan Armoni Chief Business Officer
Chief Business Officer UAE Business
USA Business

Key Leadership
Team
HRBPs + Admin + IT SPOC list
HRBS
Name Contact Number Email id Areas of Coverage
finance, IT, Legal, Commercial, HR, Loss Prevention, Customer Support, Lenskart foundation,
Rohit Puri 9717876767 rohit.puri@lenskart.in
Professional Optometry Service and L&D Retails
Namrata Verma 8588860147 namrata.verma@dealskart.in Delhi NCR Stores
Shruti Vig 9953965353 shruti.vig@john-jacobs.com John Jacobs
Shrabani Saha 9958643256 shrabani.saha@lenskart.in Marketing & Analytics
Harsha Bhagia 8722039245 harsha.bhagia@dealskart.in Offline Business - South 2 (Karnataka & Kerala)
Amrita Paul 9163778871 amrita.paul@dealskart.in Offline Business - East
Manoj Kiyean H 9884104607 manoj.h@dealskart.in Offline Business - South1 (Tamil Nadu, AP, Telangana)
Priya Daftari 8375983421 priya.daftari@dealskart.in Offline Business- North
Rima Raju Kapoor 9821778014 rima.kapoor@lenskart.in Omnichannel
Purvi Kishor Shah 9619308678 purvi.shah@lenskart.in CXO office
Aarushi Jain 9891004251 Aarushi.Jain@lenskart.in Lenskart Academy
Jaskaran Singh Chhabra 9811585847 jaskaran.chhabra1@lenskart.in Digital Content, Studio & Catalogue
Satish Kumar S 8088639240 satish.kumars@dealskart.in Product & Technology
Mohit Bhalla 8059959595 mohit.bhalla@lenskart.mobi Plant
Yashika 9953732489 Yashika@lenskart.in Merchandising
Swati Rawlley 8920557680 swati.rawlley@lenskart.in Pre Sales & HTO
Munmun Pal Sen 7838908198 munmun.sen@lenskart.in Singapore Business
Swati Agarwal 9831911040 swati.agarwal@lenskart.in Lenskart Plus
Khushboo Gupta 9930299065 khushboo.gupta@lenskart.in

ADMIN
Name Contact Number Email id Areas of Coverage
Sunita Das 9910153265 Sunita.das@lenskart.in Business Travel, Access Card, ID Card and other Admin related queries

IT Infra
 THANK YOU!
All the best for the new beginning…

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