Brand valuation

MADE BY
SHRAVANA CHAKRAVARTY 1876130
KIRAN KUMARI 1876173
SHUBHABRATA GHOSH 1876145
SUPROHAR PAUL 1876154
YASH VIJAY 1876169
 INTRODUCTION TO BRAND VALUATION

Brand valuation is the job of estimating the total financial value of the brand. Like the valuation of any product, or self review,
a conflict of interest exists if those that value the brand also were involved in its creation. The ISO 10668 standard sets out the
appropriate process of valuing brands, and sets out six key requirements:
transparency,
validity,
reliability,
sufficiency,
objectivity, and
financial, behavioral, and legal parameters.
Brand valuation is distinguished from brand equity.
MICROSOFT BRAND VALUATION
The graph shows the
global value of
Microsoft's brand from
2006 to 2019. Starting
with a value of 62.04
billion U.S. dollars in
2006, Microsoft reached
251.24 billion U.S.
dollars by 2019.

SOURCE-
(FORBES)
HOW THE LOGO PLAYED A BIG
ROLE
Simplicity has been the approach to prior corporate brand-logos, this facilitates
consumer recognition as the black-fonts stand out from a white background.
Microsoft had only used letters to depict its logo, updating only font styles and
sometimes bolding some fonts. Printing costs are also minimized since the font
appears only in black. Although font-styles changed, simplicity can be observed in all
the logos from inception to 2012. The new logo introduced in August 23, 2012 makes
use of colors and a new font-style. The introduction of a symbol (Nudd, 2012) and
colors indicate an evolution for the logo. The symbol is a square, which itself is
composed of four-colored squares. These four squares represent the four products
Microsoft has chosen to emphasize—Microsoft office, Microsoft xbox, Microsoft
windows and Microsoft bing (Armin, 2013).
THE EVALUATION AND
SIGNIFICANCE OF THE LOGOS
SUCCESSFUL ENDORSEMENTS

SURFACE GO ENDORSEMENT
AMUL BRAND VALUATION
Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), the marketers of the popular Amul brand of milk and dairy products, was

awarded the ‘Marketer of the Year’ award by the International Advertising Association of India (IAAI) on Friday.

Amul, the brand worth Rs 41,000 crore, is marketed by the GCMMF, the biggest cooperative owned by 36 lakh farmers of Gujarat. Amul, the

most preferred brand in milk and dairy products, is not only known for its cooperative structure and farmer’s faith, but is also known for its

marketing and advertising strategies.

The International Advertising Association of India awarded RS Sodhi, the managing director (MD), GCMMF with the ‘Best Marketer of the

Year’ in Mumbai. Sodhi received the award on behalf of the 36 lakh milk farmers and producers of Gujarat.

Recognizing the importance of advertising back in the 1950s, Amul started its iconic advertising campaign with the Amul Butter girl and her

iconic positioning, “Utterly Butterly Delicious, Amul”.

The brand which is 70 years old still remains to be young at heart through its “Amul – The Taste of India”, ‘Amul Doodh Peeta Hai India’ and

‘Utterly Butterly Delicious’ campaigns. The brand boasts to be the most beloved spends less than 1 percent of its total budget in advertising

currently.
BRAND VALUE OF AMUL IN DAIRY
MARKET
AMUL SUCCESSFUL
ENDORSEMENTS
CONCLUSION
In the context of business and marketing communications, a consumer
brand is often seen as a collection of intangible values, as perceived by
a consumer, which are attributed to a name, symbol or design used to
identify a product or group of products and services.
A strong brand is a combination of physical, functional and emotional
attributes. It is the complete package of these attributes which becomes
the essence of a particular brand and provides the basis for
differentiation from its competitors. In different sectors the importance
of each element varies in degree but they can all be part of a brand,
summarised as follows:
Physical: names, colours, descriptors, smells/tastes, symbols,
packaging, logotypes, straplines, sounds, advertising
Functional: ensure recognition, simplify selection, guarantee origin,
confirm quality
Emotional: association, reassurance, aspiration, self-expression
THANK YOU