?

AR
Augmented Reality
@AR

Bringing Reality to Life

AR ?
• It's an enhancement of the real world where we mix the real world with
virtual objects and that creates beauty.

• That’s why it is sometimes referred to as mixed reality .

• When a person's real environment is appended or augmented with the

computer-generated virtual images, it is known as augmented reality.

• Augmented reality applications also have been developed

for smartphones to display information such as building addresses, real
estate signs, retail sales offers, filters etc.

• Augmented Reality is increasingly being adopted for a variety of uses like

assembly, maintenance, repair, education, training, retail showcasing, and
diagnostics.
Companies using AR
Snapchat Filters
Facebook Messenger Filters
Google Maps
Microsoft HoloLens
Walmart Shopping
Real-world
Applications Of
Augmented Reality?
Defense
Advertising
Healthcare
Pharmaceuticals
Other applications of Augmented Reality

• Various filters on Snapchat and Instagram are an example of

Augmented Reality.
• Scanning your QR code using your phone’s camera provides
additional information on the screen.
• Google Glass and other Head-up Displays (HUD) put
Augmented Reality directly into the glasses. These glasses
could be used as reminders for patients undergoing medication.
• Retail companies use it to help customers visualize aesthetics
when new furniture is placed to redesign the interiors of their
homes.
• Gaming – Pokémon is one of the most famous games to hit a
big chord with the public.
• AR is used in the field of language translation
Augmented Reality, Virtual Reality, and Mixed Reality

• Augmented Reality • Virtual Reality • Mixed Reality

• Integrates text, graphics, • Simulation of Reality • It is a combination of AR
audio, and adds value to • Opaque screen and VR; allows a person
the users’ interaction • VR replaces the actual to see and immerse
with the real world. world environment with oneself in the real world
• Transparent screen 3D digital elements while simultaneously
• AR does not replace • VR is a completely interacting with the
actual world computer-generated virtual environment
environment with 3D three-dimensional using hands.
digital elements environment that is
• AR combines both the displayed either on a
real-world and the computer screen or
virtual. Users of AR are through special displays.
still able to sense the
real world around them.
Life example of AR : Microsoft HoloLens
Thank you!