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  • Benifits of Alliance

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    Strategic alliances between airlines can create value by allowing partners to benefit from economies of scale, density, and scope through joint operations and routes. Airlines in an alliance can also see larger profits from code sharing, improved marketing and branding, financial benefits from joint purchasing and pricing agreements, and control barriers to entry in new markets through shared learning.

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    Strategic alliances between airlines can create value by allowing partners to benefit from economies of scale, density, and scope through joint operations and routes. Airlines in an alliance can also see larger profits from code sharing, improved marketing and branding, financial benefits from joint purchasing and pricing agreements, and control barriers to entry in new markets through shared learning.

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    8 views1 page

    Benifits of Alliance

    Uploaded by

    rahulgupta
    Strategic alliances between airlines can create value by allowing partners to benefit from economies of scale, density, and scope through joint operations and routes. Airlines in an alliance can also see larger profits from code sharing, improved marketing and branding, financial benefits from joint purchasing and pricing agreements, and control barriers to entry in new markets through shared learning.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Benefits of strategic alliances

    VALUE CREATION
    1. Economies of scale
    2. Economies of density
    3. Economies of scope
    4. Larger profits from pricing on code sharing routes
    5. Marketing and branding benefits
    6. Financial economies
    7. Joint purchasing
    8. Control on barriers to entry
    9. Learning

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