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    Netflix began as a DVD rental service in 1998 and launched its streaming service in 2007, growing to over 100 million subscribers by 2012. It became known for its long tail phenomenon approach and producing original content starting in 2012. While a competitor to Amazon Prime Video, Netflix also utilizes Amazon Web Services infrastructure, in a relationship known as co-opetition.

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    Netflix began as a DVD rental service in 1998 and launched its streaming service in 2007, growing to over 100 million subscribers by 2012. It became known for its long tail phenomenon approach and producing original content starting in 2012. While a competitor to Amazon Prime Video, Netflix also utilizes Amazon Web Services infrastructure, in a relationship known as co-opetition.

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    5 views2 pages

    Netflix Vs Amazon

    Uploaded by

    rahulgupta
    Netflix began as a DVD rental service in 1998 and launched its streaming service in 2007, growing to over 100 million subscribers by 2012. It became known for its long tail phenomenon approach and producing original content starting in 2012. While a competitor to Amazon Prime Video, Netflix also utilizes Amazon Web Services infrastructure, in a relationship known as co-opetition.

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    © All Rights Reserved
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    of 2

    Netflix Story

    Netflix Starts 100M


    Launches streaming Subscribers

    2001 2012

    1998 2007 2017

    1M Original
    subscriber Content

    Long Tail Phenomenon:

    The products with lower market demand or low sales


    volume may constitute a market share that rival or surpass
    the bestselling movies and current blockbusters, but only if
    the movie distribution channel is large enough.
    Co-opetition: Netflix streaming platform has been among the major customers of Amazon AWS cloud
    infrastructure, while amazon Prime has been among the competitors of Netflix content platform

    Netflix is focused on providing


    great content and building
    its brand through that.

    what if every household in US


    ends up using fire tv and
    Netflix doesn't support it

    Source: fourweekmba.com

    Netflix is a fantastic technological firm that improved upon the best ideas from Amazon (the idea to utilise microservices
    and the idea to use cloud computing) to the fullest extent feasible.

    Not only Netflix people, but others as well are talking about Netflix. And when they talk about Netflix, they also talk about
    AWS and promote AWS. It’s a free advertisement!

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