KODAK

CASE
STUDY
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Using the razor blade Rather than the high-tech
business model, Kodak approach of "make it, launch it,
offered and sold fix it," they concentrated on
inexpensive cameras and creating a perfect product. They
relied on its consumers to were complacent.
purchase expensive films.

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They incorrectly predicted emerging markets. They were hesitant to change.
Kodak relied on the middle class in China
purchasing a lot of film, but this strategy only
lasted for a limited time because the market
Four positive strategic moves that Fuji made
Fujifilm has sucessfully broadened their product line. The discovery
that 4,000 of the 200,000 compounds in their library are connected to
antioxidants led to the development of Astalift, a cosmetic item
currently sold in Asia and soon to be made available in Europe.
Additionally, the business looked for new markets for its film expertise.
The increased LCD viewing helped Fujifilm secure a market share of
100%.
Fujifilm takes as much money as it can from the film sector in order to
get ready for the shift to digital and create new revenue streams.

By sponsoring the 1984 Olympics in Los Angeles, Fujifilm revealed

Kodak's weaknesses, and the attention helped them invade into Kodak's
home market.
 Major lesson we can take away from
this case study
Ignorance can cause your downfall. The
complacency of Kodak on their “perfect product”
made their decisions disadvantageous and made
their company a bit problematic. The ignorance of
the opportunities that Kodak could have seized
caused the downfall of their business. We should
accept the loopholes in our business and be
acceptable to the possible changes to come. We
should be more like Fujifilm. They were future
oriented and was open to innovations that led
them to success.