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1
Statistics for Business and Economics (13e)
Chapter 9
Hypothesis Testing
• Developing Null and Alternative Hypotheses
• Type I and Type II Errors
• Population Mean: s Known
• Population Mean: s Unknown
• Population Proportion
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2
Statistics for Business and Economics (13e)
Hypothesis Testing
• Hypothesis testing can be used to determine whether a statement about the
value of a population parameter should or should not be rejected.
• The null hypothesis, denoted by H0 , is a tentative assumption about a
population parameter.
• The alternative hypothesis, denoted by Ha, is the opposite of what is stated in
the null hypothesis.
• The hypothesis testing procedure uses data from a sample to test the two
competing statements indicated by H0 and Ha.
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3
Statistics for Business and Economics (13e)
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4
Statistics for Business and Economics (13e)
• Alternative Hypothesis:
• The one which is the claim to be tested.
• The one which researcher is trying to establish
• The one which new product/technology can do
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5
Statistics for Business and Economics (13e)
Because the null and alternative hypotheses assert exactly opposite statements,
only one of them can be true.
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6
Statistics for Business and Economics (13e)
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7
Statistics for Business and Economics (13e)
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8
Statistics for Business and Economics (13e)
Developing Null and Alternative Hypotheses
• Alternative Hypothesis as a Research Hypothesis
• Alternative Hypothesis:
• Null Hypothesis:
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9
Statistics for Business and Economics (13e)
• Example:
A new sales force bonus plan is developed in an attempt to increase sales.
• Alternative Hypothesis:
The new bonus plan will increase sales.
• Null Hypothesis:
The new bonus plan will not increase sales.
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10
Statistics for Business and Economics (13e)
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11
Statistics for Business and Economics (13e)
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12
Statistics for Business and Economics (13e)
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13
Statistics for Business and Economics (13e)
Example: on the basis of a sample of parts from a shipment just received, a quality
control inspector must decide whether to accept the shipment or to return the
shipment to the supplier because it does not meet specifications. Assume that
specifications for a particular part require a mean length of two inches per part. If
the mean length is greater or less than the two-inch standard, the parts will cause
quality problems in the assembly operation.
• Alternative Hypothesis:
µ≠2
• Null Hypothesis:
µ=2
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14
Statistics for Business and Economics (13e)
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15
Statistics for Business and Economics (13e)
© 2017 Cengage Learning. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or
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16
Statistics for Business and Economics (13e)
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17
Statistics for Business and Economics (13e)
Rejecting Null/Alternative Hypotheses
Example: Consider a particular automobile model that currently attains an average fuel
efficiency of 24 miles per gallon. A product research group developed a new fuel injection
system specifically designed to increase the miles-per-gallon rating. To evaluate the new
system, several will be manufactured, installed in automobiles, and subjected to research-
controlled driving tests. Here the product research group is looking for evidence to conclude
that the new system increases the mean miles-per-gallon rating.
Null Hypothesis Cannot be Rejected Null Hypothesis Can be Rejected
• Alternative Hypothesis:
The researchers cannot conclude that The researchers gain the statistical
µ> 24 the new fuel injection system is support necessary to state that the new
• Null Hypothesis: better. Perhaps more research and system increases the mean number of
subsequent testing should be miles per gallon. Production with the new
µ<=24 conducted. system should be considered.
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18
Statistics for Business and Economics (13e)
• Alternative Hypothesis:
µ> 67.6
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19
Statistics for Business and Economics (13e)
Rejecting Null/Alternative Hypotheses
Example: on the basis of a sample of parts from a shipment just received, a quality
control inspector must decide whether to accept the shipment or to return the
shipment to the supplier because it does not meet specifications. Assume that
specifications for a particular part require a mean length of two inches per part. If
the mean length is greater or less than the two-inch standard, the parts will cause
quality problems in the assembly operation
Null Hypothesis Cannot be Rejected Null Hypothesis Can be Rejected
The quality control inspector will the conclusion will be that the
have no reason to doubt that the parts do not meet specifications. In this
shipment meets specifications, and case, the quality control inspector will
• Null Hypothesis: the shipment will be accepted. have sufficient
µ evidence to return the shipment to the
supplier.
• Alternative Hypothesis:
µ
This type of hypothesis test is employed in the quality
control procedure called lot-acceptance sampling.
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20
Statistics for Business and Economics (13e)
Rejecting Null/Alternative Hypotheses
Example: The manager of the Danvers-Hilton Resort Hotel stated that the mean guest
bill for a weekend is $600 or less. A member of the hotel’s accounting staff noticed
that the total charges for guest bills have been increasing in recent months. The
accountant will use a sample of weekend guest bills to test the manager’s claim.
Null Hypothesis Cannot be Rejected Null Hypothesis Can be Rejected
• Null Hypothesis:
µ
• Alternative Hypothesis:
µ
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21
Statistics for Business and Economics (13e)
Rejecting Null/Alternative Hypotheses
Example: The manager of an automobile dealership is considering a new bonus plan
designed to increase sales volume. Currently, the mean sales volume is 14
automobiles per month. The manager wants to conduct a research study to see
whether the new bonus plan increases sales volume. To collect data on the plan, a
sample of sales personnel will be allowed to sell under the new bonus plan for a one-
month period.. Null Hypothesis Cannot be Rejected Null Hypothesis Can be Rejected
• Null Hypothesis:
µ
• Alternative Hypothesis:
µ
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22
Statistics for Business and Economics (13e)
• Null Hypothesis:
µ
• Alternative Hypothesis:
µ
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23
Statistics for Business and Economics (13e)
Rejecting Null/Alternative Hypotheses
Example: Because of high production-changeover time and costs, a director of
manufacturing must convince management that a proposed manufacturing method
reduces costs before the new method can be implemented. The current production
method operates with a mean cost of $220 per hour. A research study will measure
the cost of the new method over a sample production period.
Null Hypothesis Cannot be Rejected Null Hypothesis Can be Rejected
• Null Hypothesis:
µ
• Alternative Hypothesis:
µ
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24
Statistics for Business and Economics (13e)
Rejecting Null/Alternative Hypotheses
Example: It is found that Web surfers will lose interest in a Web page if downloading
takes more than 12 seconds at 28K baud rate. If you wish to test the effectiveness of
a newly designed Web page regarding its download time, how will you set up the
null and alternative hypotheses?
Null Hypothesis Cannot be Rejected Null Hypothesis Can be Rejected
• Null Hypothesis:
µ
• Alternative Hypothesis:
µ
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25
Statistics for Business and Economics (13e)
Rejecting Null/Alternative Hypotheses
• Null Hypothesis:
µ>8.2
• Alternative Hypothesis:
µ
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otherwise on a password-protected website or school-approved learning management system for classroom use.
26
Statistics for Business and Economics (13e)
Rejecting Null/Alternative Hypotheses
Example: A researcher is studying the effects of radical exercise program on knee
surgery patients. There is a good chance the therapy will improve recovery time, but
there’s also the possibility it will make it worse. Average recovery times for knee
surgery patients is 8.2 weeks.
Null Hypothesis Cannot be Rejected Null Hypothesis Can be Rejected
• Null Hypothesis:
µ=8.2
• Alternative Hypothesis:
µ
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27
Statistics for Business and Economics (13e)
H0 True H0 False
Conclusion (m < 12) (m > 12)
Accept H0 Correct
Type II Error
(Conclude m < 12) Conclusion
Reject H0 Correct
Type I Error Conclusion
(Conclude m > 12)
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28
Statistics for Business and Economics (13e)
Type II Error
• A Type II error is accepting H0 when it is false.
• It is difficult to control for the probability of making a Type II error.
• Statisticians avoid the risk of making a Type II error by using “do not reject
H0” and not “accept H0”.
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29
Statistics for Business and Economics (13e)
Type I Error
• Because hypothesis tests are based on sample data, we must allow
for the possibility of errors.
• A Type I error is rejecting H0 when it is true.
• The probability of making a Type I error when the null hypothesis is
true as an equality is called the level of significance.
• Applications of hypothesis testing that only control for the Type I error
are often called significance tests.
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30
Statistics for Business and Economics (13e)
p-Value Approach
• The p-value is the probability, computed using the test statistic, that
measures the support (or lack of support) provided by the sample for the
null hypothesis.
• If the p-value is less than or equal to the level of significance , the value of the
test statistic is in the rejection region.
• Reject H0 if the p-value < .
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32
Statistics for Business and Economics (13e)
p-Value Approach
• Assume that H0 is true.
• Now post sampling, you get a sample, where you get an extreme result, considering
truthiness of H0 .
• Now you wonder about probability of getting such a sample, under this assumption
of truthness.
• We call this probability p value
• P-value is the probability you see a result at least as extreme as the sample result
randomly if what you assumed (your null hypothesis) is true.
• It works a credibility score of H0 under this extreme sample found.
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33
Statistics for Business and Economics (13e)
p-Value Approach
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34
Statistics for Business and Economics (13e)
p-Value Approach
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35
Statistics for Business and Economics (13e)
p-Value Approach
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36
Statistics for Business and Economics (13e)
p-Value Approach
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37
Statistics for Business and Economics (13e)
p-Value Approach
• p-Value tests the credibility of H0 in the light of the extreme sample we found
• If the null was true, you want to see if your sample indication was typical, or
weird.
• If it's weird enough, you can pretty much assume that the null hypothesis can
be rejected.
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38
Statistics for Business and Economics (13e)
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39
Statistics for Business and Economics (13e)
• Reject H0
• Accept H0
• Which error?
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40
Statistics for Business and Economics (13e)
But the credibility of H0 is only 6%, which is hardly proof that H0 is true. It may
very well be that H0 is false and by not rejecting it, we are committing a type II error.
For this reason, under these circumstances we should say “We cannot reject H0 at an
of 5%” rather than “We accept H0.”
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41
Statistics for Business and Economics (13e)
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42
Statistics for Business and Economics (13e)
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43
Statistics for Business and Economics (13e)
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44
Statistics for Business and Economics (13e)
© 2017 Cengage Learning. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or
otherwise on a password-protected website or school-approved learning management system for classroom use.
45
Statistics for Business and Economics (13e)
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46
Statistics for Business and Economics (13e)
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47
Statistics for Business and Economics (13e)
What α to choose ?
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48
Statistics for Business and Economics (13e)
What α to choose ?
• type I error will result in rejecting a good batch of bolts and the cost
of the error is roughly equal to the cost of the batch of bolts.
• Type II error will result in accepting a bad batch of bolts and its cost can be
high or low depending on how the bolts are used.
• If the bolts are used to hold together a structure,
then the cost is high because defective bolts can result in the collapse of the
structure, causing great damage.
• In this case, we should strive to reduce the probability
of type II error more than that of type I error
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49
Statistics for Business and Economics (13e)
What α to choose ?
• On the other hand, if the bolts are used to secure the lids on trash cans, then
the cost of type II error is not high
• we should strive to reduce the probability of type I error more than that of
type II error.
• In such cases where type I error is more costly, we keep a small value for ,
namely, 1%.
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otherwise on a password-protected website or school-approved learning management system for classroom use.
50
Statistics for Business and Economics (13e)
What α to choose ?
• there are cases where we are not able to determine which type of error is
• more costly.
• If the costs are roughly equal, or if we have not much knowledge about the
relative costs of the two types of errors, then we keep 5%.
• when the costs of both types of error are high, the best policy is
to have a large sample and a low , such as 1%.
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otherwise on a password-protected website or school-approved learning management system for classroom use.
51
Statistics for Business and Economics (13e)
Sampling
a = .10 Distribution of
𝑥 − 𝜇0
𝑧=
𝜎 /√𝑛
p-value
= .0721
p-Value < a ,
so reject H0. z
z= za = 0
-1.46 -1.28
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otherwise on a password-protected website or school-approved learning management system for classroom use.
52
Statistics for Business and Economics (13e)
Sampling
Distribution of a = .04
𝑥 − 𝜇0
𝑧=
𝜎 /√𝑛
p-Value (p-Value < a ,
.011 so reject H0.)
z
0 za = z=
1.75 2.29
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otherwise on a password-protected website or school-approved learning management system for classroom use.
53
Statistics for Business and Economics (13e)
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otherwise on a password-protected website or school-approved learning management system for classroom use.
54
Statistics for Business and Economics (13e)
Sampling
Distribution of
𝑥 − 𝜇0
𝑧=
Reject H0 𝜎 /√𝑛
a 1
Do Not Reject H0
z
-za = -1.28 0
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otherwise on a password-protected website or school-approved learning management system for classroom use.
55
Statistics for Business and Economics (13e)
Sampling
Distribution of
𝑥 − 𝜇0
𝑧=
𝜎 /√𝑛 Reject H0
= .05
Do Not Reject H0
z
0 za = 1.645
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56
Statistics for Business and Economics (13e)
p-Value Approach
Step 4. Use the value of the test statistic to compute the p-value.
Step 5. Reject H0 if p-value < a.
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otherwise on a password-protected website or school-approved learning management system for classroom use.
57
Statistics for Business and Economics (13e)
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otherwise on a password-protected website or school-approved learning management system for classroom use.
58
Statistics for Business and Economics (13e)
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59
Statistics for Business and Economics (13e)
= 2.47
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otherwise on a password-protected website or school-approved learning management system for classroom use.
60
Statistics for Business and Economics (13e)
© 2017 Cengage Learning. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or
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61
Statistics for Business and Economics (13e)
Sampling
Distribution of
a = .05
𝑥 − 𝜇0
𝑧=
𝜎 /√𝑛
p-value (p-Value < a,
so reject H0.)
z
0 za = z=
1.645 2.47
© 2017 Cengage Learning. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or
otherwise on a password-protected website or school-approved learning management system for classroom use.
62
Statistics for Business and Economics (13e)
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Statistics for Business and Economics (13e)
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Statistics for Business and Economics (13e)
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Statistics for Business and Economics (13e)
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Statistics for Business and Economics (13e)
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otherwise on a password-protected website or school-approved learning management system for classroom use.
67
Statistics for Business and Economics (13e)
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otherwise on a password-protected website or school-approved learning management system for classroom use.
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Statistics for Business and Economics (13e)
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otherwise on a password-protected website or school-approved learning management system for classroom use.
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Statistics for Business and Economics (13e)
1/2 1/2
p-value p-value
= .0031 = .0031
a/2 = a/2 =
.015 .015
z
z = -2.74 0 z = 2.74
-za/2 = -2.17 za/2 = 2.17
© 2017 Cengage Learning. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or
otherwise on a password-protected website or school-approved learning management system for classroom use.
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Statistics for Business and Economics (13e)
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Statistics for Business and Economics (13e)
Reject H0 Reject H0
a/2 = .015 a/2 = .015
Do Not Reject H0
z
-2.17 0 2.17
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otherwise on a password-protected website or school-approved learning management system for classroom use.
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Statistics for Business and Economics (13e)
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otherwise on a password-protected website or school-approved learning management system for classroom use.
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Statistics for Business and Economics (13e)
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otherwise on a password-protected website or school-approved learning management system for classroom use.
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Statistics for Business and Economics (13e)
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otherwise on a password-protected website or school-approved learning management system for classroom use.
75
Statistics for Business and Economics (13e)
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otherwise on a password-protected website or school-approved learning management system for classroom use.
76
Statistics for Business and Economics (13e)
© 2017 Cengage Learning. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or
otherwise on a password-protected website or school-approved learning management system for classroom use.
77
Statistics for Business and Economics (13e)
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otherwise on a password-protected website or school-approved learning management system for classroom use.
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Statistics for Business and Economics (13e)
= 2.286
© 2017 Cengage Learning. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or
otherwise on a password-protected website or school-approved learning management system for classroom use.
79
Statistics for Business and Economics (13e)
© 2017 Cengage Learning. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or
otherwise on a password-protected website or school-approved learning management system for classroom use.
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Statistics for Business and Economics (13e)
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otherwise on a password-protected website or school-approved learning management system for classroom use.
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Statistics for Business and Economics (13e)
Reject H0
()
t
0 ta = t=
1.669 2.286
© 2017 Cengage Learning. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or
otherwise on a password-protected website or school-approved learning management system for classroom use.
82
Statistics for Business and Economics (13e)
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Statistics for Business and Economics (13e)
where: 𝜎 𝑝=
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otherwise on a password-protected website or school-approved learning management system for classroom use.
84
Statistics for Business and Economics (13e)
© 2017 Cengage Learning. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or
otherwise on a password-protected website or school-approved learning management system for classroom use.
85
Statistics for Business and Economics (13e)
© 2017 Cengage Learning. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or
otherwise on a password-protected website or school-approved learning management system for classroom use.
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= 1.28
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otherwise on a password-protected website or school-approved learning management system for classroom use.
87
Statistics for Business and Economics (13e)
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88
Statistics for Business and Economics (13e)
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End of Chapter 9
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otherwise on a password-protected website or school-approved learning management system for classroom use.
90