LOGICALLY PERSUASIVE

ARGUMENT STRUCTURE

Increasing the discount for

retailers to compete with
Will create a better demand Retailers will show more
other companies(like NP)
of GC interest towards GC
and creating a better
demand for GC

– This will give a better profit – Company will be - Customers will be

to retailers and they will get a able to make a better
better margin.
attracted to Gc.
selling
 ARGUMENTS
Fact - Considering the NP’s approach suggested by Rajan, we can provide discount giving
a competition to NP’s discount range. Considering this approach will not only bring the
company’s demand back to this region of market but will also increase the sale at a good
amount.
- Premise 1: This will attract the market towards GC.
- Premise 2: The perks would increase the demand of GC in retailers eyes too.
- Premise 3: Customers will prefer GC more, over other companies/brands.
Objection : Providing the discount will reduce the profit range for the company, so
shareholders may question on that.
Solution : Increasing the demand of the company/brand will bring us more profit in the
future and we will become the best competitors in the market. This is going to provide big
profit to the shareholders also.