EVOLUTION OF MEDIA

Week 2- Media and Information Literacy

Ms. Colaljo
Pre-Industrial Age (Before 1700s)
 Pre-Industrial Age (Before 1700s)

People discovered fire, developed

paper from plants, and forged weapons
abd tools with stone, bronze, copper
and iron.
 Example:

• Cave Paintings (35,000 BC)

• Clay Tablets in Mesopotamia(2400 BC)
• Papyrus in Egypt (2500 BC)
• Actua Diurna in Rome (130 BC)
• Dibao in China (2nd Century)
• Printing Press using wood blocks (220 AD)
• Codex in the Mayan Region (5th Century)
Industrial Age (1700s-1930s)
 Industrial Age (1700s-1930s)

• People used the power of steam,

developed machine tools, established iron
production, and the manufacturing of
various products (including books
through the printing press.
 Example:
• Printing press for mass production (19th Century)
• Newspaper-The London Gazette (1640)
• Typewritter (1800)
• Telephone (1876)
• Motion Picture photography/projection (1890)
• Commercial motion pictures (1913)
• Motion picture with sound (1926)
• Telegraph
• Punch Cards
Electronic Age (1930s-1980s)
 Electronic Age (1930s-1980s)

• The invention of the transisitor ushered in the

electronic age. People harnessed the power of
transistors that led to the transistor radio,
electronic circuits, and the early computers. In
this age, long distance communication became
more efficient.
 Example:
• Transistor Radio
• Television(1941)
• Large electronic computers (1949 EDSAC-1951 UNIVAC)
• Mainframe computer
• Personal Computers
• OHP, LCD projectors
Information Age (1900s-2000s)
 Information Age (1900s-2000s)
• The internet paved the way for faster
communication and the creation of the social
network. People advanced the use of
microelectronics with the invention of personal
computers, mobile devices, and wearable
technology. Moreover, voice, image, sound and data
are digitalized. We are now living in the information
age.
 Example:
• Web browsers
• Mosaic (1993)
• Internet Explorer (1995)
 Blogs
• Blogspot (1999)
• Live Journal (1999)
• Wordpress (2003)
 Social Networks

• Friendster (2002)
• Multiply (2003)
• Facebook (2004)
 Microblogs
•Twitter (2006)
•Tumblr (2007)
 Videos
• Youtube (2005)
• Augmented Reality /Virtual Reality
 Video Chat
•Skype (2003)
•Google Hangouts (2013)
 Search Engines
•Google (1996)
•Yahoo (1995)
 Portable Computers

• Laptops (1980)
• Netbooks (2008)
• Tablets (1993)
• Smartphones
• Wearable technology
• Cloud and Big Data
 Age Equipments Communication Used Storing Information Broadcast Information

Pre-Industrial Traditional Paper and Ash, human, animals Traditional Paper and Traditional Paper and
writing form writing form, cave writing form, cave
paintings/stone tablets paintings/stone tablets

Industrial Paper, pen, Typewritter Printing Press or books Printing Press or books,
newspapers/magazines

Electronic Telegraph, Telegram, Printing Press or books Printing Press or books,

Telephone, Computers Computers newspapers/magazines
Radio, personal
computers

Information Personal Computers, Printing press or books, Printing press or books,

mobile phone, digital books, personal digital books, personal
smartphones wearable computers, mobile computers, mobile
technology, social media phones, smartphones, phones, smartphones,
wearable technology, wearable technology,
social media social media
Given the available media that
we now have in the world, what
are its roles and functions in a
democratic society?
Roles And Functions Of Media In A
Democratic Society
 Channel
• Provides opportunities for people
to communicate, share ideas,
speculate, tell stories and give
information.
 Watchdog
• Exposes corrupt practices of the
government and the private sector.
Creating a space wherein governance is
challenge or scrutinized by the governed.
It also guarantees free and fair elections.
 Resource Center

• Acts as a gateway of information for

the society’s consumption. Also, it
becomes a keeper of memories of the
community, preserver of her and
source of academic knowledge
 Advocate
•Through its diverse
sources or formats, it
bridges the gap of devide
 What aspects in your
life does media really
affect? (personal,
professional, academic,
social, others)?