Marketing

Fruits and
Seedlings
What are the different
features of seedlings
that can determine the
extent of growth?
The stem is strong,
thick, and healthy.
It has five or more
leaves.
Establish healthy roots.
Does the seedling have…? YES NO
1. Healthy and well-formed roots
2. Symmetrical and dense crown (many
leaves)
3. A specified stem height to provide
for size above ground when planted
4. A specified root collar diameter to
provide for hardiness (thick stems)
Is the seedling accustomed to…? YES NO
5. Healthy, consistent and solid leaf
color
6. Free of damages, deformities,
insects or pests?
7. Full Sunglight
8. A short period without water
 When the criteria
above are met, then the
seedlings are definitely
ready for sale.
Keeping records of trees
and seedlings can help you
manage them. It can help
you monitor and trace any
updates about the trees.
Label the
seedlings Keep a
record,
diary or
journal
 Classify the
Create a
seedlings
letter or
according to
number
physical
system
characteristics
Update
records
 How can you identify if a
seedling is ready for sale?
What are the things you
should do to update and
record of trees or seedlings
for sale?
 Once your products have
undergone quality control
inspection and are deemed
marketable, you may start
promoting them.
Some ways one can
promote and
market a product:
 Conduct survey to find the needs of
the community. What fruits are in
demand?
 Prepare and distribute pamphlet,
flyers, and brochures-containing
information about the location and
the picture of products.
 Use online marketing tools.
 Post contact numbers for clients
who want to order or inquire about
the product.
 Keeping a record of sales.
Marketing
Strategies
1. Market Selling- The process of
buying and selling of farm
products from the producers to
the consumers is called sales. It is
selling through a wholesaler or
dealer, direct selling, or through
cooperatives.
2. Online Marketing- It is known
as Internet marketing. It is a
marketing strategy that uses the
internet, web, and email to
introduce products directly to the
customers or to deliver promotional
marketing messages to customers.
2.1 Web Marketing
includes e-commerce,
promotional or informative
websites, and online
advertising on search
engines.
2.2 E-mail involves both
advertising and marketing
efforts through e-mail
messages to current customers
and prospective customers as
well.
2.3 Social media
marketing involves both
advertising and marketing
efforts via social networking
sites such as Facebook,
Twitter, or YouTube.
2.4 Flyers or Brochures
both are forms of
advertisement using print
on paper to be distributed to
a large audience.
 Factor to be
considered in
marketing and selling
fruits or seedlings.
Market price –
It should depend on the
current price in the
market and quality.
Location of the market – Selling
price of the fruits increases with
an addition of the cost of
transportation. It is recommended
to be sold at the nearest market to
lessen transportation costs.
Consumption Period –
Fruits in the market are
sold at different degrees of
ripeness depending on the
consumer’s intended
purpose.
Computing Sales
and Profit
A. Sale Bangkok Santol
30 kilos x 25.00 = 750.00
 
Mango
20 kilos x 30.00 = 600.00
Total = 1,350.00
B. Expenses
Labor 200.00
Transportation 40.00
Containers, water 100.00
Seeds 75.00
Insecticide 100.00
Fertilizer 50.00
Total 565.00
 1,350.00
- 565.00
Total 785.00