Why Digital Marketing is a must for Your

Business today?

Prepared by

Mahmoud R. Kaj

June 2021
 Introduction
 Digital marketing is the component of marketing that utilizes internet and online
based digital technologies such as desktop computers, mobile phones and other
digital media and platforms to promote products and services.
Gaining competitive advantage by using
Digital Marketing is highly achievable

 Organizations online have the capacity to seek competitive advantage by

providing unique services for their customers through digital channels.
DM is also less costly than traditional marketing and much more effective.

EXAMPLES
 Some organizations like Amazon.com sell books online that allows the
audience to look or even search inside the Book. Such innovation used by
amazon.com is highly satisfying for the customer and is therefore a
competitive advantage over its rivals
BUYING A BOOK AT AMAZON.COM
The Example of Domino’s Pizza
 Domino’s Pizza example

 In the beginning and for decades it was Pizza Hut that took the title
the “King of Pizza”. However in 2017 this title was given for
Domino’s.
So how did Dominos do it?
So how did Dominos do it?

At first Domino’s had an image problem. Its product was cheap, the pizza crust quality was
poor and the recipe was not original.

Domino’s adoption to Digital Marketing begins with its turn to customer feedback.

Customers were encouraged to submit ideas on Facebook. Good ideas were rewarded and
taken by.

What follows was a radical overhaul of the company to turn Domino’s pizza into an
“ecommerce pizza selling company”
 Adopting Digital Marketing for Dominos was revolutionary. More than customer
feedback Dominos allowed its customers to be involved in creating online
communities were they can involve themselves in customizing their order… This
video from Dominos Australia explains this marketing campaign:
What is happening today in the market?

 Today traditional marketing tools and communication is diminishing and the customer has
little trust with the business’s message of its brand in the market. Traditional marketing
costs are very high but less effective.

 Customers are becoming smarter, more critical and proactive when it comes to choosing
the right product in the market.

 The market is evolving by becoming more digital. Technological advancements together

with social media are serious challenges for the marketers of today and tomorrow.
Examples of these technologies are: Analytics, Big Data, 3D printing, mobile computing.
Why Digital Marketing is important?

1. Interaction is in real time. Therefore, the marketing campaign can be tracked easily
and modifications made much faster.

2. Consumers have access in any place at any time they want.

3. People are more exposed to news about your product by the media, friends and
relatives, and are more likely to be convinced about your company and what are you
selling.

4. People are more engaged with the business and its product through communication
via digital channels. They build trust and become more loyal to your brand.
Different areas in Digital Marketing
 Why Search Engine Optimization(SEO) is
important?

Search Engine Optimization is were you optimize your website by writing original and
relevant content with the right keywords, structuring the website well.
The goal is for the website to appear at the top of Search engine result page. This can
help users to easily find your website, increases traffic and conversions to your site.
 Why Search Engine Marketing (SEM) is important?

 Search engine marketing is vital because it involves the promotion of websites by

increasing their visibility in search engine results pages primarily through paid
advertising. It is also referred to as Paid search or pay-per-click (PPC).
 The significance of Content creation
in Digital Marketing
 Digital Marketing allows content(information) to be displayed on different platforms in
different platforms for the targeted audience. Text, Graphics, Videos etc. can be used in
DM which magnifies the impact the information, ads have on the audience.

 In addition, such info about the brand is made suitable to be displayed on different
devices like PCs, tablets and mobile that can accessed anywhere at anytime.

 The content will make a positive impact only when the info. is concise, clear, straight to
the point and written in story form to attract the audience.
 The significance of Content creation
in Digital Marketing
- For example here is a brief story of iPhone which you would find on their website

“The original iPhone reached the market on June 29, 2007. In the U.S. it was priced at $499
and $599, for 4GB and 8GB models, respectively, along with a two-year contract with AT&T.
The first iPhone ran on what was then called iPhone OS 1, as the iOS naming convention
wouldn't be adopted until 2010”.
-Such content is objective, detailed and concise, useful for the audience and customers
displayed through text, pictures and even videos showing the value and uniqueness of the
brand.
Why social marketing is important?
 Social Media Marketing

Social Media Marketing: Involves driving traffic to your business via SM channels like
Facebook, Twitter, Instagram, Pinterest, YouTube and LinkedIn. Content should be
original, appealing to the audience and engageable on daily basis. SMM is important
for branding and increasing sales.
 Social Media Marketing Platforms-This graph shows the large
number of audience on SM that can be targeted by businesses
online
Why Facebook is being used today in the
Digital Marketing?
Why Facebook is being used today in the
Digital Marketing?
 A Facebook page is a great free marketing tool for business.

 Facebook is very convenient to develop the identity of your brand and show the human
side by being informal and even funny. Images, links and videos can be used for the
audience to enjoy.

 Facebook Insights can be used to see what resonates most with your audience
Why Facebook is being used today in the
Digital Marketing?

 Custom targeted audience: Demographic targeting by Facebook user data on age,

location, education, and interests.

 Ad testing, in which multiple ad versions can be run simultaneously in order to compare

ad designs and setup.

 Maximum visibility at minimum cost: Facebook is at number 3 as the most populated

online platform with 1.79 billion active monthly users.
Why Facebook is being used today in the
Digital Marketing?
Facebook Live
Video is the winner in customer engagement and sharing. 
Businesses can use this to their advantage in several ways.
 Provide a behind-the-scenes experience to customers.
 Show sneak previews of new products or updates.
 Promote events.
 Answer questions.
Why Instagram is being used today in the
Digital Marketing?
Why Instagram is being used today in the
Digital Marketing?

 Currently, there are 1 billion monthly active users on Instagram and that number is still
growing. That’s 1 billion customers for your business to potentially target!

  It’s visual, simple and it’s attracting the younger generations more than other social
media platforms.
Why Instagram is being used today in the
Digital Marketing?
 Instagram emphasizes photos more than any other SM platform. With Facebook there
are posts and comments and articles and clutter that might allow followers to skip over a
simple photo. But with Instagram the main event is your photo! It needs to be clean,
sharp and stimulating.

 So, if a photo can say 1,000 words what more do you need?

 Instagram is a mobile platform and since 80% of social media browsing takes place on
mobile devices there should be no doubt in your mind about building a presence on this
platform.
 
Why Instagram is being used today in the
Digital Marketing?

 Instagram stories are the perfect way for your business to show your work behind the
scenes. Give people a sneak peek at new products or take some risks. People love to see
the inner workings of a business. 
Why YouTube is being used today in Digital
Marketing?
Why YouTube is being used today in Digital
Marketing?
 Online video is growing exponentially, with over 4 billion videos viewed daily. If you use
YouTube for your business, you can easily reach your audience, both by creating videos
and advertising on other people’s videos.

 According to Nielsen, YouTube reaches more US adults aged 18-34 than any cable
network

 Marketing On YouTube Will Help You Get Found On Google

Why YouTube is being used today in Digital
Marketing?

Your Audience Will Promote You and Buy from You

Videos with a personal touch help to increase conversions. People buy from those they trust,
and that trust is built by you relating to them on an emotional level.
Why YouTube is being used today in Digital
Marketing?
 How the customer habits online are tracked:
Web Analytics
 Web Analytics helps the business to collect, measure, understand, analyze, plan,
report and predict the web activities of the customer. Google Analytics is the
best example of Web Analytics. It also plays a big part on understanding how is
your business doing online and what can be corrected and developed in your
brand and service.
 Advantages Digital Marketing brings to the
customer
1. Updates the customer with the product or service

2. Allows more engagement with the customer

3. The customer gets clear information about the product and can make
comparison

4. 24/7 shopping, no time restrictions for the customer

5. Allows Instant purchase of the product

 Conclusion

 Finally, the better informed the customer is about your brand and
more satisfied with your services, the higher the sales and profits.
DM can help you make the customer informed very well about
what are you offering and becoming highly engaged.

 Digital Marketing makes it easier and less costly for the business to
plan and implement better marketing campaigns and improve the
Brand’s value.
THANK YOU FOLKS
THE END