ECOVENTURE

“go green, breathe clean”

Credito, Rancis
Geromo, Mika
Pablo, Johans
Ramirez, Alleiyah
Suralta, Angelika
Vicente, Arlyn
SECTION 1:
PRODUCT
eCOAL
(eco-friendly charcoal)
 MISSION
“To provide an economic
alternative for consumers in
order to attain a healthy and eco-
friendly environment.”
 VISION
“To influence people and make an
impact on every community
around the globe in order to
maintain a sustainable living.”
PRODUCT PRODUCT BENEFITS
FEATURES TO CUSTOMERS

● Recycled ● Safe to use

● Eco-friendly ● Can contribute for protecting the

● Affordable welfare of the environment

● Easier to ignite ● Much efficient to prepare

 SECTION 2:
BUSINESS MODEL
 SOCIAL MEDIA PLATFORM
Since there are a lot of Facebook
user around the globe, this
platform will be a perfect
marketing tool in order to promote
eCoal. The company will look
forward to post, engage, and
inform the potential customers for
a much easier way of marketing.
The company will create a Shopee
store and post eCoal in the listing
of the products. Since this platform
is available for everyone, people
can easily see eCoal with any
related cooking stuff.
This is an opportunity for eCoal to
be available in the Market and it
can persuade many people to buy it
by creating entertaining video of its
benefits. The app allows the
company to create video ads, track
conversion campaigns, and manage
all TikTok orders.
TARGET CUSTOMERS
The target customers are the grilling outlet owners, since
they are the ones who consume regular lump charcoal.
Examples of these grilling outlets are Mang Inasal,
Andok's, Chook's to Go, and Don C. Samples of eCoal
will be provided for these grilling outlets to test its
benefits, and to justify its ability of long lasting and
easier to ignite.
 PROMOTIONAL ACTIVITIES
Social Media Advertising
This will be an opportunity to promote
eCoal in the most convenient way.
Through this, we can easily track
engagement and buyers. It will also be
a big help to popularize eCoal since
the company will include tags or
hashtags to generate excitement.
Content Creation
Ecoventure will provide introductory
videos with a bunch of trivias
regarding eCoal, and in order to
showcase its benefits and features to
people..
 FINANCIAL STATEMENT
Since eCOAL is made from scratch papers, coconut
shell and coconut husk, we don't necessarily need to
buy them since, they are waste commonly found in the
Market. Additionally, we are promoting eco-friendly
product in order to help our environment and we plan to
collect scratch papers from students and we plan to buy
the coconut shell and coconut husk from the buko
vendors, so that we can also help them as well as our Total Cost of Raw Materials P 40.00
environment. Below is a diagram of possible cost of Divide by output per Production 8
Cost per Unit P 5.00
goods of ECOventure in production of our environmental
   
friendly charcoal – eCOAL Cost per Unit P 5.00
Paper bag packaging P 2.00
Selling Price P 7.00
 TARGET SALES

The Target sales of ECOventure from year 2023 to 2027 is 497,000; with a total of 71,000 units sold. With that,
ECOventure projects a yearly target income of P98,000 with the assumption that a total of 14,000 units will be
produced per year.
SECTION :
STRATEGY
 COMPETITORS
In the Philippines, our main competitors are those that sell charcoal in sari-sari stores,
supermarkets, and even internet retailers since it is so easy to make. As we can see, charcoal is
made of wood, which is not an environmentally friendly choice since it makes an impact to our
environment, such as chopping trees to create the charcoal, and it is smoky, which may also
irritate individuals with heart issues and asthma. Suffocation and heart attacks might occur if they
inhale or smell it. The competitor's flaw is that it is not edible, and in terms of barbecues, it has a
smoky barbeque flavor, and some people also struggle to fire the charcoal.
SWOT ANALYSIS
THANK YOU!