1.

WHICH OF THE FOLLOWING IS THE

CORRECT DEFINITION OF THE TERM
‘’ENTREPRENEUR’’? A PERSON WHO ___.
A. PURSUES OPPORTUNITY WITHOUT REGARD TO RESOURCES.
B. STARTS ANEW BUSINESSES WITH THE AIM OF MAKING A
PROFIT
C. SEEKS TO CREATE VALUE FOR LOCAL COMMUNITIES, PEOPLES
OR COSTUMERS BY STARTING NEW VENTURES WHICH
EXPLOITS NEW PRODUCTS, PROCESSES OR MARKETS
D. SEEKS TO GENERATE VALUE THROUGH CREATION OR
EXPANSION ECONOMIC ACTIVITY, BY IDENTIFYING AND
EXPLOITING NEW PRODUCTS, PROCESSES OR MARKET
2. WHICH FOLLOWING SKILLS ARE NOT
NEEDED BY AN ENTREPRENEUR?
A. TECHNICAL SKILLS
B. PERSON ENTREPRENEURIAL SKILLS
C. WORKING SKILLS
D. BUSINESS MANAGEMENT SKILLS
3. WHICH OF THE FOLLOWING
STATEMENT IS INAPPROPRIATE IN
STARTING A BUSINESS?
A. STUDY THE CONCEPTS AND PRINCIPLES OF
ENTREPRENEURIAL SKILLS
B. COPE WITH FAILURE OF THE BUSINESS
C. UNDERGO TRAINING ON ENTREPRENEURIAL
SKILLS
D. KNOW WHAT CHARACTERISTICS ARE NEEDED
TO BECOME AN ENTREPRENEUR
4. WHICH OF THE FOLLOWING IS NOT A
SOURCE OF FUND FOR MS. BURGOS
FUTURE BUSINESS?
A. SEEK ASSISTANCE FROM CENTRAL BANK OF
THE PHILIPPINES
B. BORROW MONEY FROM FRIENDS AND
RELATIVES
C. AVAIL OF THE GOVERNMENT PROGRAM ON
FINANCING MICRO/MACRO BUSINESS.
D. USE OF HER RETIREMENT BENIFITS
5. IF HER BUSINESS IDEA IS A BOTIQUE,
WHAT QUALITIES OF A FUTURE
INTREPRENEUR IS INAPPROPRIATE?
A. RELAXED
B. HARDWORKER
C. RISK-TAKER
D. INNOVATIVE
6. WHICH OF THE FOLLOWING IS NOT
A CHARACTERISTICS OF AN
ENTREPRENEUR
A. COPING WITH FAILURE
B. IRRITATED
C. OPPORTUNITY SEEKER
D. PERSISTENT
7. WHICH AMONG THESE
CHARACTERISTICS OF AN ENTREPRENEUR
IS UNDESIRABLE?
A. OPPORTUNITY SEEKER
B. GOAL SETTER
C. FURURISTIC
D. IMPASSIVE
8. WHICH OF THE FOLLOWING IS THE
PRIMARY CAUSE OF FAILURE IN SMALL
BUSINESSES?
A. POOR FINANCIAL CONTROL
B. POOR LOCATION
C. MANAGEMENT MISTAKES
D. IMPROPER INVENTORY CONTROL
9. WHICH OF THESE TRAITS GETS AN
ENTREPRENEUR OFF OF HIS/HER FEET
AND PUT HIM/HER INTO ACTION,
TURNING DAYDREAMS INTO REALITY?
A. PERSEVERANCE
B. AMBITION
C. CREATIVITY
D. ENTHUSIAMS
10. WHICH ENTREPRENEURIAL TRAIT
GIVES AN ENTREPRENEUR A POSITIVE
OUTLOOK IN LIFE WHICH GIVES THE
ENERGY TO PURSUE HIS/HER ENDEAVORS?
A. PERSEVERANCE
B. AMBITION
C. CREATIVITY
D. ENTHUSIAM
11. WITH WHICH TRAIT IS AN
ENTREPRENEUR ABLE TO WITHSTAND THE
TROUBLES THAT COME WITH THE
STARTING BUSINESS?
A. PERSEVERANCE
B. AMBITION
C. CREATIVITY
D. ENTHUSIAM
12. WHICH GENERAL FUNCTION OF
MARKETING INVOLVES THE PHYSICAL
MEETING POINT FOR BUYERS AND SELLERS
AT THE POINT OF PRODUCTION OR VIA
SOME OTHER MEANS OF
COMMUNICATION?
A. SPECIFIC FUNCTIONS
B. EXCHANGE FUNCTIONS
C. PHYSICAL FUNCTIONS
D. FACILITATING FUNCTIONS
13. WHICH TYPE OF MARKETING
FUNCTION ENABLE THE ACTUAL FLOW OF
COMMODITIES THROUGH SPACE AND
TIME FROM PRODUCER TO COSTUMER
AND THEIR TRANSFORMATION TO A FORM
DESIRABLE TO COSTUMER?
A. SPECIFIC FUNCTIONS
B. EXTERNAL FUNCTIONS
C. PHYSICAL FUNCTIONS
D. FACILITATING FUNCTIONS
14. FROM A SOCIETAL VIEWPOINT,
WHICH OF THE FOLLOWING
STATEMENTS ABOUT MARKETING
OBJECTIVES IS NOT TRUE?
A. ASSIST IN THE EFFICIENT ALLOCATION OF RESOURCES
B. CREATE WEALTH AND PROMOTE ECONOMIC GROWTH
C. IMPROVE INCOME DISTRIBUTION AMONG DIFFERENT
SECTORS OF THE ECONOMY
D. MAINTAIN INSTABILITY OF SUPPLY AND DEMAND FOR
MARKETED GOODS
15. WHICH IS CONSIDERED AS VIHICLE FOR
INFORMING TARGET MARKET ABOUT THE
ENTERPRISE AND THE PRODUCTS OR
SERVICES?
A. PRODUCT
B. PRICE
C. PLACE
D. PROMOTION
16. AT WHAT STAGE OF MARKETING EFFORT
DOES AN ENTREPRENEUR CONCENTRATE ON
TARGETING A NEW MARKET SHARE FROM
COMPETITORS BY PRICE CUTTING OR
RELAUNCHNG THE PRODUCT?

A. INTRODUCTION
B. GROWTH
C. MATURITY
D. DECLINE
17. WHICH OF THE FOLLOWING IS NOT
APPROPRIATE IN RUNNING A SMALL-
SCALE BUSINESS?
A. KEEPING CLEAR RECORDS
B. VERIFYING PROFIT AND LOSS
C. MANAGING CASH FLOW
D. DISTRIBUTION CHANNEL
18. WHICH MARKETING CHANNEL
OPERATES WITH CAPITAL OWNED DIRECTLY
BY THE OPERATORS AND THEIR PARTNERS,
OR IN SOME CASES BY SHAREHOLDERS?

A. CO-OPERATIVES
B. INDEPENDENT, LOCALLY-BASED PRIVATE
INTERPRISES
C. MARKETING BOARDS AND AOTHER STATE
INTERPRISES
D. TRANSNATIONAL COMPANIES
19. AT WHICH STAGE OF THE PRODUCT
LIFE CYCLE MUST AN ENTREPRENEUR
DECIDE WHETHER HE/SHE WANTS TO TRY
TO REJUVENATE THE PRODUCT BY
INVESTING IN DEVELOPMENT AND
AGGRESIVE MARKETING OR TO QUIETLY
ADMIT DEFEAT AND EXIT THE MARKET?
A. INTRODUCTION
B. GROWTH
C. MATURITY
D. DECLINE
20. A MARKETING MIX THAT CAN BOTH
TANGIBLE AND INTANGIBLE ASPECTS AND
IS THE THING YOU OFFER TO SATISFY YOUR
COSTUMERS’ WANTS AND NEEDS IS ___.

A. PRODUCT
B. PACKAGING
C. PRICE
D. PROMOTION
21. WHICH IS CONSIDERED TO BE THE
BEST WAY TO ASSESS ENTREPRENEURIAL
PROJECTS OR BUSINESS VENTURES?

A. ENVIRONMENTAL ANALYSIS
B. SWOT ANALYSIS
C. COMPITATOR ANALYSIS
D. PEST ANALYSIS
22. THE ACRONYMS OF SWOT STANDS FOR
___.
A. STRENGTH, WEAKNESSES, OPTIONS, THREATS
B. STRENGTH, WEAKNESSES, OPPORTUNITIES,
TESTINGS
C. STRENGTH, WEAKNESSES, OPERATIONS,
TACTICS
D. STRENGTH, WEAKNESSES, OPPURTUNITIES,
THREATS
23. AN ANALYSIS THAT PROVIDES THE
DETAILS FOR OPPURTUNITIES AND THREATS
OF A BUSINESS TO MAKE BETTER DECISIONS
REGARDING MARKETING PLANED IN
TERMED ___.
A. ENVIRONMENTAL ANALYSIS
B. SWOT ANALYSIS
C. COMPETITORS ANALYSIS
D. PEST ANALYSIS
24. WHICH QUESTION IS ASKED AT THE
FIRST STAGE IN THE MARKETING
PLANNING PROCESS OF AN ENTERPRISE?
A. WHERE ARE WE NOW?
B. WHERE ARE WE HEADING?
C. ARE WE ON COURSE?
D. WHERE WOULD WE LIKE TO BE?
25. WHICH OF THESE STAGES IS THE FINAL
STAGE IN THE MARKETING PLANNING
PROCESS FLOW CHART?
A. CONTROL
B. MARKETING PLANNING MIX
C. SETTING MARKETING OBJECTIVES
D. SETTING THE PRODUCT PRICE
26. AN ENTREPRENEUR MIGHT SELECT
A TARGET MARKET PROBABLY BECAUSE
THE TARGET MARKET ___.
A. IS ATTRACTIVE TO THE BUSINESS AND MATCHES
ITS SUPPLY CAPABILITIES
B. IS LARGE AND WELL-SERVED WITH EXISTING
PRODUCTS
C. IS FULLY UNDERSTOOD BY THYE ENTREPRENEUR
D. HAS APROVEN TRACK RECORD FOR BUYING
PRODUCT
27. A CAREFULLY THOUGHT STRUCTURED
FORMAL COMMERCIAL REPORT THAT IS
EXTRAORDINARILY WELL DOCUMENTED
AND CLEARLY WRITTEN TO SAFEGUARD
ANY WASTAGE OF FURTHER INVESTMENT
PROJECT IS CALLED ___.
A. PORTFOLIO
B. BUSINESS PLAN
C. RESUME
D. FEASIBILTY STUDY
28. WHICH IS CONSIDERED AS A
COMPREHENSIVE AND EFFECTIVE
BLUEPRINT TO GUIDE AN
ENTREPRENEUR IN A BUSINESS
VENTURE?
A. RESUME
B. PORFOLIO
C. BUSINESS PLAN
D. INSURANCE PLAN