Business Indian and western perspective.

Group members
 Swapnali gosawi  Sagar gawde  Satish jagdale  Sunita kanojiya  Satish jagdale  Ashwin shetty - 66

Culture
Culture affects market demand .
Culture acts as a hidden barrier.

Culture is a silent language in International business. Similar business situation in different country does not imply similar opportunities.

Business Indian and western perspective.

Indian business culture puts a premium on favoritism, friendship and groups . The business culture in India is a reflection of various norms and standards followed by its people.

Indian business etiquette (Do's and Don'ts)

Do use titles wherever possible, such as Professor or Doctor. If your Indian counterpart does not have a title, use Mr, Mrs, or Miss. Do wait for a female business colleague to initiate the greeting. Indian men do not generally shake hands with women out of respect. Do remain polite and honest at all times in order to prove that your objectives are sincere. Dont be aggressive in your business negotiations it can show disrespect. Dont take large or expensive gifts as this may cause embarrassment. If you do take a gift make sure you present the gift with both hands

Business running successfully in India

HUL Indias largest FMCG company with 100 factories across India. Vision of the company : to earn the love and respect of India by making a real difference to every Indian.

Subhiksha retail store failure in India

Subhiksha was an Indian retail chain with 1600 outlets selling groceries, fruits, vegetables, medicines and mobile phones. Everything seems to be in the right place. What could possible go wrong?

Western business culture..

Western culture gives more importance to material concpet. A very open society . More concern for profit only . Time is valued , timeline and punctuality is expected as well as appreciated.

Foreign firm that failed in its operation

Branding Mishaps: Kelloggs India Venture a Failure. Globalization may be an increasing trend, but regional identities, customs and tastes are distinct as ever.

Wal-Marts Challenge in Asia

Wal-Mart has continued to thrive in many countries outside of the United States, particularly in Mexico, Canada, Brazil and Britain. However, Wal-Mart failed in Japan, Korea and India because the company did not understand its Asian customers.

Conclusion

..

India have various cultural yardstick , which extend to their business culture too. Thus it is important to a person visiting the country has an idea of the business culture of India . Basic idea of ethics followed.

Thank you !!!