GOOGLE DATA ANALYTICS

DEPARTMENT OF ELECTRICAL ENGINEERING

INSTITUTE OF ENGINEERING AND RURAL TECHNOLOGY
PRAYAGRAJ-211002, (U.P), INDIA
NOVEMBER-2022

SUBMITTED BY: SUBMITTED TO:

PALLAVI MISHRA MR. AMIT TIWARI
ELECTRICAL ENGINEERING HEAD OF DEPARTMENT
ROLL NO. 2001100200039 ELECTRICAL ENGINEERING 1
 INTRODUCTION TO DATA ANALYTICS

Data analytics is the science of data, Data is

basically a collection of facts or information, and
through analysis, we will learn how to use the data to
draw conclusions, and make predictions, and
decisions
What is the overall purpose of Google Analytics?
Google Analytics is a platform that collects data from your
websites and apps to create reports that provide
insights into your business.
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 DATA ANALYSIS PHASES

1.Ask : define the problem and confirm stakeholder expectation

2.Prepare : collect and store data for analysis
3.Analyze : use data analysis tool to draw conclusions
4.Share : interpret and communicate result to other to make data driven
decisions
5.Act : put your inside to work in order to solve the original problem
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 LIFE CYCLE OF DATA
Life cycle of data is plan, capture, manage, analyze, archive and
destroy.
Planning : A business decides what kind of data it needs, how it will be managed
throughout its life cycle, who will be responsible for it, and the optimal outcomes.

Capture Data : This is where data is collected from a variety of different sources and
brought into the organization. With so much data being created everyday, the ways to
collect it are truly endless. One common method is getting data from outside resources

Manage : Here we're talking about how we care for our data, how and where it's
stored, the tools used to keep it safe and secure, and the actions taken to make sure that
it's maintained properly. This phase is very important to data cleansing

Analyze data : This is where data analysts really shine. In this phase, the data is used
to solve problems, make great decisions, and support business goals

Archiving : Means storing data in a place where it's still available, but may not be
used again. During analysis, analysts handle huge amounts of data.

Destroy phase : Yes, it sounds sad, but when you destroy data, it won't hurt a bit. So 4
let's get back to our electricity provider example. They would have data stored on
multiple hard drives. To destroy it, the company would use a secure data erasure software
 QUANTATIVE AND QUALITATIVE DATA

Specific and objective measures of numerical facts

Qualitative data describes subjective or explanatory

measures of qualities and characteristics or things that
can't be measured with numerical data
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PREPARE DATA FOR EXPLORATION

Understanding data type and

structured

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 ALL ABOUT DATABASES
Database is a collection of data stored in a computer system, but
storage is just the beginning

THERE ARE TWO TYPES OF KEY

A primary key is an identifier that references a column in which

each value is unique
A foreign key is how one table can be connected to another 7
CREATE OR ENHANCE YOUR ONLINE PRESENCE
LinkedIn is specifically designed to help people make
connections with other people in their field. It's a great way to
follow trends in your industry

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 COMMON CALCULATIONS AND FORMULAS
All formulas begin with an equal sign. We'll type that first, followed by
sum and then an open parenthesis. After the open parenthesis, we need to
tell the formula which cells are being added. In this case, we need data
from the whole row which begins in cell B2. B2 is a cell reference we'll
use. Instead of typing each cell one by one, we can put them in the
formula quickly by selecting cell B2 and dragging the fill handle across
the row to the last cell with sales data, M2.

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 HOW VISUALIZATIONS DIFFER IN TABLEAU

Tableau is an analytics platform that helps data analysts display

and understand data. Most if not all of the charts that you can
create in spreadsheets are available in Tableau. But, Tableau
offers some distinct charts that aren’t available in spreadsheets

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 USE DATA TO DEVELOP STORIES

To create strong communications that make

people think and convince them to take action,
you need data storytelling

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Good presentation: people are logically guided through the data
The good presentation logically guides the audience through the data – from the objectives at the
beginning all the way to the conclusions at the end. Notice how the data visualizations are
introduced using a common theme and are thoughtfully placed before each conclusion. A good
presentation gives people in the audience the facts and data, helps them understand what the data
means, and provides takeaways about how they can use their understanding to make a change or do
some good.
 

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THANK YOU

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