LEADERSHIPAND INNOVATION AT

APPLE Inc :
entering the post jobs era

GROUP -8
SUBMITTED BY: COURSE MENTOR:
RADHU ABROL 33 DR SHELLEKA GUPTA
REEYA DEVI 34 MRS RAJANI SARANGAL
PIYUSH GUPTA 31
 INDEX
 Introduction to apple

 Steve job’s turnaround: rebuilding an innovative organisation.

 growth of apple ecosystem: under Steve Jobs leadership

 Playing with different rules

 Steve Jobs as a strategic leader

 New era of apple : under Tim Cook's leadership

 Challenges and cope up.

introduction
Apple Inc., formerly Apple Computer, Inc., is a multinational
corporation that creates consumer electronics, personal
computers, servers, and computer software, and is a digital
distributor of media content.

The company has a chain of retail stores known as Apple Stores.

Apple's core product lines are the iPhone smartphone, iPad tablet
computer, and Macintosh computer line.

Founders Steve Jobs, Steve Wozniak, and Ronald Wayne created

Apple Computer Co. on April 1, 1976, to market Wozniak's Apple I
desktop computer,[2] and Jobs and Wozniak incorporated the
company on January 3, 1977,[3] in Cupertino, California.
Job’s comeback: 1997
Rebuilding an innovative organsiation
1] Steve Job axed70 percent of the new products, kept the 30 percent.

2] Simplified apple’s product mix.

GROWTH OF THE APPLE
ECOSYSYTEM
1] iPod -2001
2] iTunes music -2003
3] iPhone-2007
4] iPad -2010
5] iCloud-2011
apple ipod-2001
 iTunes Music store-2003

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iPhone-2007

Apple launched app store :

Service to load programmes onto
iPhones.

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iPad-2010
- 2011
Apple acquisition: Beats
Electronics2014
Playing with different rules

Deep collaboration

 Products not developed in discrete stages but by all departments at once- design, hardware,
software-in endless rounds of interdisciplinary design review.
 All experts in one place
 Lead to more holistic perspective
 Open door to entirely new product
 Develop a product in more collaborative, integrated way.
Sticking with a proprietary ecosystem

Proprietary
 Integration of software and
approach
hardware
 Laptop+iphoto, ipod + itunes ,
iphone + wireless internet
 Technological improvement with
unique design
 Window compatible version of
 Increasing users dependence on
iTunes
apple’s iOS & ecosystem of devices
 Switch PowerPC processors to
 Lowering cost
Intel chips

 Allow Macs to run window
software
 Eco-friendly user programs
Seamless experiences

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 STEVE JOBS AS A STRATEGIC LEADER

 Centralized, disciplinary style of leadership

 Core strategies – product based , aimed at driving the market
 Coordination between division
 stimulated out of box & encouraged to do experiment
 mechanistic approach to organization
 Visible increase in product quality-iMac
 Style has taken apple from brink of bankruptcy to being hugely profitable
 Jobs combined his technical vision with the expectation of the customers.
 Good decision maker & stood by his decision.

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 Apple “Strong Culture

 Communication systems
- Apple communicates in many ways. They have different
teams, different departments, and regularly acquires other
companies as it prepare to introduce new products.
Communication must take place in multiple forms to be
effective.
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• Apple's corporate culture promoted and expected top-notch excellence
among employees by recruiting talent of the highest caliber
• creative
• innovation, with a focus on challenging the status quo.
• not process-driven
• Moderate combativeness Insert or Drag and Drop your Photo Here
• stringent rules and regulations
• late-start” policy for its employees

known for its unique 'no-compromise' work culture and devotion

towards perfection.

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 Maintained a low profile and focused on
managing the transition to the post jobs era
as smoothly as possible.

 Soft spoken and workaholic person, who

guards his privacy closely.

 Known to have a tough side.

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16 Months as CEO “TIM COOK”

 Introduced next generation of iphones

 Focus on having a small number of high
and Ipads. quality products that integrate software,
hardware and services.
 Share price rise by 46 per cent.

 Strategy of keeping high selling prices

attracting a high value customer base.

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BUILDING APPLE’S
FUTURE

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 Promote its devices into corporate environment.

 Strategic partnerships with IBM and Cisco.

 Demand for tablets was on rise, business set to increase from 14 per cent in 2015 to 20 per cent by 2018.

 Apple aimed to appeal to hyper-mobile workers who need a bigger screen for conducting corporate training,
conferencing or consuming a lot of content.

 Clear vision and ability to keep an open mind.

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 CHALLENGES COPE UP
 Apple has launched services,
 Tim Cook under pressure to including Apple Arcade, Apple
maintain apple performance. TV+ and Apple Fitness+ along with
subscription bundle.
 Decline in Iphone sale in 2016.
 Generated nearly $20 billion in
services sales.

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 Thank you

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