AIRE

MASK
 INTRODUCTION
• The typical respiratory rate for a healthy adult at rest is 12–20 breaths per minute.
• A 70 kg human breathes 20 m3 /day. This shows the importance of air purification in human life.
• Air pollution from dust is an essential threat to human health.
• The process of removal of dispersed particles in the air by the porous medium is called filtration.
• Dispersed particles may be solids or liquids, whereas the dispersing medium may be gas (mostly
air) or liquid.
• The porous media used in the filtration process are differentiated by structure, which can be
fibrous, granular, and capillary.
• The World Health Organization states that 2.4 million people die each year from causes directly
attributable to air pollution.
• Prevention is better than cure and Antipollution masks are a sure-fire method to protect from
pollution. 
 • The global face mask market is expected to
register phenomenal growth by the end of 2020.
The outbreak of respiratory infectious
pandemic diseases such as H1N1 and COVID-
19 fuels the demand for face masks among
CORONA frontline health workers and in the general
population.
VIRUS • The global Face Mask Market was valued at USD
4.41 Billion in 2019 and size is expected to
PANDEMIC reach USD 31.83 billion by 2027 to exhibit a CAGR
of 24.6% over the forecast period (2019 – 2027)
 according to a new study published by Polaris
Market Research . The demand for face mask
has witnessed robust growth in the recent past and
this trend is expected to continue till 2027
 The World Health Organization states that 2.4 million
people die each year from causes directly attributable
to air pollution.

Worldwide more deaths per year are linked to air

pollution than to automobile accidents.

THE Direct causes of air pollution related deaths include

aggravated asthma, bronchitis, emphysema, lung and
PROBLEM heart diseases, and respiratory allergies.

There is no safe and proven medication that is available

that can prevent someone from being affected by air
pollution.

Increasing number of Covid-19 cases around the Globe.

Causes and Effects of Air Pollution:

• greenhouse effect,
• Particulate contamination,
• Increased UV radiation,
• Acid rain,
• Increased ozone
concentration,
• Increased levels of nitrogen
oxides

Schematic Drawing
 THE SOLUTION
• Governments around the world have been constantly passing
legislation to combat the air pollution in terms of
i. stringent vehicle emission norms.
ii. eradication of pollution chemicals
iii. relocation of polluting industries/shutting them down
iv. classicisation of environmentally sensitive products.
• However, with urbanisation and increasing affluence, the pollution
levels in cities and towns are on the increase. The only credible
solution to this problem is a personal respiratory protection device
that can effectively filter and kill microbes, dust particulate matter
and pollens.
• The answer lies in Antipollution mask - the only effective mask in the
world specially designed to offer complete protection to the user
from germs, pollens and dust particles.
INTRODUCING- AIRE
MASK

Aire Mask has been designed to convert

wind energy created by your breath into
energy to recharge your phone. The AIRE
Mask is equipped with small wind turbines
that covert the users breath into energy,
and pass this on to the charge your device.
SPECIFICATION OF AIRE
MASK
• The AIRE charger has been created to be used in any situation,
indoors or outdoors, and can be used whilst sleeping, walking,
or running. Allows you to create energy simply from your
breath. 
• Air Mask removes at least 97% of airborne particles with a
size of 300nm (0.3 micron), And is also installed with Anti-
Bacterial Filter to keep you safe from Infections.
• The proposed design would have miniaturized wind-turbines
in the AIRE mask unit that would convert energy from every
breath to charge a device. So technically, your lungs would be
powering your phone or any other devices.
AIR MASK – PRODUCT
DESCRIPTION
4 Layer filtration
• Air Mask is Made with 4 layers of high-tech filters to
combat air pollutants including seasonal haze, dust
storms, cold and flu pathogens, allergenic pollen,
grease, smoke, exhaust and contaminants.
– Outermost layer filters out the largest dust particles,
– Innermost layer preserves the respirator and
– Middle layer is composed of electrostatic filter media.
• It has the ability to filter above 90% of 0.3-micron
particulate dusts. (Scientific research has proven that
for all dust particles sizes, 0.3 micron dust are the
most difficult to filter effectively). 
 CONCEPT – AIRE MASK
• with the AIRE mask, a wind-powered
device that captures the power of
respiration and converts it to electricity
via small wind turbines.
• Air mask is useful for generating clean
fuel source. And it doesn’t pollute the
air. Wind turbines don’t produce
atmospheric emissions that causes acid
rain or greenhouse gasses.
(WIND TURBINES)
Breathing = Clean fuel
 Revolutionary Antimicrobial Molecular Bonding is the most unique
technology that permanently binds an invisible antimicrobial layer on
cross-link synthetic fabric of masks.

This coating instantly filters dust particles, pollens and germs and also
kills all types of bacteria, viruses and fungi upon contact.

WHY BUY The masks are comfortable and have good filtration conforming.
AIRE MASK
(TECHNOLO Aire Mask is the only product having wind turbines for charging
phones.
GY)
Aire Mask have auto cleaning feature which enables users to have
pure air in every breath.

It is an all in one mask that has a technological twist, which provides

fresh air as well as produces renewable energy with its wind turbine.
 To create a better everyday life for many
people

VISSION To inspire humanity – both in the air and

AND on the ground.

MISSION OF
THE To create new opportunities in the area of
masks.
COMPANY
To lead with innovation and technology ,
thus providing better services to our
customers.
 Marketing objectives

• • To create product awareness among

consumers
• • To achieve sales of 6.2 lakh units in 1st
year of operation
• • To create multiple distribution channel
OBJECTIVES

Financial objectives

• • To achieve breakeven in the initial year of

its inception
 Marketing Mix
Product
 AIRE is committed in offering its
customers products that are of excellent
quality and are eco friendly.
 The design of the product is attractive.
 It has a advanced inbuilt technology that
can recharge your phone while doing an
activity.
 Compact, lightweight and a flexible
design
 Adapts perfectly to the face and offers a
full range of vision without interfering with
other eye or ear protections
PRICE
• THE AIR MASK WOULD BE
INTRODUCED IN THE MARKET AT A
PRICE OF RS 1650.

• A MARGIN OF 10% (OF THE ACTUAL

COST OF THE PRODUCT) WOULD BE
KEPT FOR THE WHOLESALERS AND A
MARGIN OF 15%(OF THE ACTUAL COST
PRICE OF THE PRODUCT) WOULD BE
KEPT FOR THE RETAILERS.
PLACE
• OUR PRODUCT WILL BE
AVAILABLE IN EVERY MAJOR
CITY OF INDIA.

• WE WILL SELL OUR PRODUCT

AT CHEMIST SHOPS,
SUPERMARKETS.

• THE MAJOR SALES WILL BE

THROUGH ONLINE WEBSITE.
 CHANNELS OF DISTRIBUTION.
MANUFACTURER WHOLESALER RETAILER CUSTOMER

We will be distributing our product via supermarkets

Our distribution channel length would two level distribution that will
include manufacturer, wholesaler, retailer, customer.
  ADVERTISING IN SOCIAL MEDIA:
• WE HAVE UNDERSTOOD HOW SOCIAL
MEDIAL CAN HELP TO INCREASE THE SALES
OF OUR PRODUCT. WE CREATED OUR
BUSINESS PAGES ON FACEBOOK, TWITTER,
YOUTUBE. WE HAVE TIED UP WITH
PROMOTIO SPROUTSOCIAL.COM THAT ENABLE US TO
ACCESS ALL OUR ACCOUNT IN ONE SINGLE
N PAGE WITH CLICK IN STATISTICS.

 NEWSPAPER
• WE HAVE DECIDED TO ADVERTISE ON
NEWSPAPER TO INCREASE AWARENESS
ABOUT OUR PRODUCT.
 Strengths

• Compact, lightweight and flexible design

• Protects against dust that can cause lung
SWOT disease
• Lightweight, non-slip strap that is easily
Analysis adjusted in 4 positions for improved comfort
and to allow safe use even in high humidity or
wet conditions
• Rechargeable inbuilt battery that act as a
power bank, to charge your phone even while
running
Weakness
• Advertising is less as we’re a new company.
• Lesser public relation
• There are other competitors who sell the
same product at a cheaper price.

Opportunities
• Increase advertising spending
• New demographic
• Improved customer managed relationship
Threats
• Many other competitors might capture a
significant market share.
• Word of mouth influence.
• Introduction of new technology.
THANK YOU
#MASK IS THE NEW NORMAL

IDEA BY: RITIK SAREEN

B.COM-5(M)
02814188818