ECONITURE

The brand sells furniture and home decor, which is completely

made from 100% recycled plastic.
BEHIND THE STORY
• In April 2017, Madhur and three of his friends — Roshan Pidiyar, Bhushan
Boob, and Ashish Modak — founded Recycle Bell Private Limited, a
garbage management company, with an initial investment of Rs 5 lakh
each. Aside from that, they got a Rs 5 lakh soft loan from a friend and a Rs
10 lakh bank loan to start the firm.
• The buddies used to collect dry waste from various waste sources, such as
ragpickers, industries, and shops, in the beginning. The garbage is then
transported to a material recovery facility, where it is separated into 100
different sorts of recyclable materials.
How did it start?
• In 2018, the four buddies decided to create their own recycled plastic
product. They introduced their brand Econiture in October 2019 after a
year of study. The company sells furniture and home decor made
entirely of 100 percent recycled plastic.
• Econiture generates a monthly revenue of Rs 1.5- 2 lakh. The company
earns Rs 7-8 lakh each month from the sale of recyclable plastic.
Generated huge Cost Efficiency. The
amount of products ranges
employment. from as low to Rs.
300-29000

Not only recycling

60% of plastic waste but
employees are creating beautiful
women. and quirky
furniture and
home decor
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