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    Tawara Cruises 2018

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    Benny
    This SWOT analysis for Tawara Cruises identifies their strengths as a large fleet, global presence, brand equity, and increasing revenues. Weaknesses include risks from hurricanes and bad weather, rising fuel costs, economic instability, and expenses. Opportunities exist in expanding to luxury liners, destinations, and markets in Asia and Europe. Threats come from competition, changes in laws and regulations, negative press, and risks from terrorism, weather, and natural disasters.

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    Tawara Cruises 2018

    Uploaded by

    Benny
    10 views5 pages
    This SWOT analysis for Tawara Cruises identifies their strengths as a large fleet, global presence, brand equity, and increasing revenues. Weaknesses include risks from hurricanes and bad weather, rising fuel costs, economic instability, and expenses. Opportunities exist in expanding to luxury liners, destinations, and markets in Asia and Europe. Threats come from competition, changes in laws and regulations, negative press, and risks from terrorism, weather, and natural disasters.

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    This SWOT analysis for Tawara Cruises identifies their strengths as a large fleet, global presence, brand equity, and increasing revenues. Weaknesses include risks from hurricanes and bad weather, rising fuel costs, economic instability, and expenses. Opportunities exist in expanding to luxury liners, destinations, and markets in Asia and Europe. Threats come from competition, changes in laws and regulations, negative press, and risks from terrorism, weather, and natural disasters.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    10 views5 pages

    Tawara Cruises 2018

    Uploaded by

    Benny
    This SWOT analysis for Tawara Cruises identifies their strengths as a large fleet, global presence, brand equity, and increasing revenues. Weaknesses include risks from hurricanes and bad weather, rising fuel costs, economic instability, and expenses. Opportunities exist in expanding to luxury liners, destinations, and markets in Asia and Europe. Threats come from competition, changes in laws and regulations, negative press, and risks from terrorism, weather, and natural disasters.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Tawara Cruises 2018

    SWOT Analysis

    • Presented by: kabir bedi 11.3

    Kabir bedi
    Strengths:
    • Large fleet capacity
    • Global presence
    • Brand equity
    • Repeat bookings
    • Diverse staff
    • Consistent increase in revenues

    Kabir bedi
    Weaknesses:
    • Hurricanes and other bad weather
    • Rising cost of fuel
    • Less disposable income available
    • Changes in currency exchange rates
    • Economic instability
    • Increasing expenses
    • Low efficiency
    • Low presence in high growth European and Asian
    markets
    Kabir bedi
    Opportunities:
    • Growth of cruise industry
    • Expand luxury liners
    • Increased berth capacity
    • Offer more destinations
    • Expand presence in Asia and Europe
    • Favourable demographic trends – target
    growing 45-60 year old age group.

    Kabir bedi
    Threats:
    • Competition
    • Tax loopholes being closed in UK and USA
    • Environmental protection and pollution law changes
    • Negative press regarding incidents/accidents
    • Threat of terrorism and pirates overtaking cruise
    ships
    • Weather conditions
    • Natural disasters and contagious diseases

    Kabir bedi

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