BUSINESS PROCESS

TRANSFORMATION

Presented by :
Ahmed Mousa
Wessam Kassem
BUSINESS PROCESS
TRANSFORMATION

Re-engineering the critical processes, functions, workflows, A long-term change management process that is driven by the
tools, and technologies to boost operational efficiency and external pressure to adapt to new conditions and requirements
performance. and meet business goals
When an existing process is not
meeting the demands of the
business CRITICAL
NEEDS FOR
When there is a significant
BUSINESS
number of errors in a process PROCESS
TRANSFORM
ATION
Inefficient corporate organization
 Strong sponsorship Throughout the
entire lifecycle, from inception to
Weak sponsorship development.
Strong sponsorship from a person
engagement who will champion the requirements
and be patient enough to wait for the
results.

Constantly changing management

CHALLENGE
Change in management
practices
practices another challenge for
business process transformation
Enforce change management
S IN
principles to bring everyone along.
BUSINESS
Organization can be very limited if
PROCESS
Integration challenges
it didn’t choose the right business
process management platform which
is suitable for other software to have
TRANSFOR
efficient integration
MATION
With no key objective Many
business process transformation
Missing key objectives efforts end up only digitizing a
process and have no noticeable effect
on the efficiency of the process
 Explore issues with current process
Define Transformation Goals perform a root cause analysis to understand

measure performance against original processes

Pick Metrics and Create Benchmarks Chosen metrics should align with the target goals to
achieve

Investigate with all stakeholders who are involved in

Brainstorm Changes With All the process.
Stakeholders Involve external stakeholders “vendors , customers’’
(feedback can improve the process)

Model the New Workflow

Map out your new process to get a clear vision of how
all the steps follow each other.
BUSINESS PROCESS
TRANSFORMATION
Digitize and Automate
To improve efficiency of processes and streamline
workflows.
STEPS
Testing business process improvement first, to spot
Test Changes unplanned, knock-on effects before they have an
impact on the wider business

Once confident that changes will lead to successful

Scale-Up Implementation business transformation, scale up the new process

Monitor changes regularly to see where any

Track Changes  unexpected bottlenecks are occurring and deal with
them before they become problematic
BRITISH British Airways has always been one of the top players
AIRWAYS in the airline industry. But they were facing the crunch
when budget airlines started offering seats at dirt cheap
“TRANSLATI price for customers who were mostly concerned about
cost.
NG 100  British Airways found that 

YEARS OF by transforming their processes to a digital base, they

could ease the stress on employees and create less
hassle for customers when it came to booking tickets,
SERVICE printing boarding passes, and managing reservations
which gave passengers a highly distinguished
INTO A difference between them and the competition. This ease
of use justified the higher fares, since they were
DIGITAL offering a greater level of convenience that customers
were willing to spend on.
FUTURE”
Challenges Financial challenges especially when budget airlines started offering seats at competitive pricing to
customers who are mostly cost driven.
Innovation in organization was very slow. British airways was failed to target the price conscious customers
through low-cost airline operations. Baggage handling and punctuality was a constant problem for business
class customers.

The strategy is to gain competitive advantage through digital transformation

Electronic Process
Transformation The technology focus approach is to offer a range of improvements, both on the ground and in the
air, as part of its commitment to creating a more premium customer.

Enhancing passenger journey through introducing a new baggage tracing system, allowing
customers to track their bag via their phone throughout their journey

ease the stress on employees and create less hassle for customers when it came to booking tickets,
printing boarding passes, and managing reservations
REFRENCES
 Sridhar, T. (2022) What is business process transformation?: A complete guide, Kissflow.
Kissflow. Available at: https://kissflow.com/workflow/bpm/business-process-transformation/
(Accessed: December 19, 2022).
 Frevvoblog (2022) Business process transformation: How to boost productivity, frevvo Blog.
Available at: https://www.frevvo.com/blog/business-process-transformation/ (Accessed:
December 19, 2022).
 A successful transformation of British Airways: [essay example], 732 words (2020)
GradesFixer. Available at: https://gradesfixer.com/free-essay-examples/a-successful-
transformation-of-british-airways/ (Accessed: December 19, 2022).
THANKS YOU